April 6, 2018
“Super Wings,” Paul Frank and more secure distinctions in categories including best licensee, best character and more.
The winners are:
Best China Property:
“Super Wings – The Alpha Group
Best Licensed Promotion:
Angry Birds Movie
– McDonald’s
Best Corporate Brand/Fashion/Lifestyle Program
: Paul Frank – Saban Brands
Best Location-Based or Experiential Initiative
: Goats Steps – Pleasant Goat and Big Big Wolf
Best Licensee
: CBC Original Culture (Shanghai) – Paul Frank
Best Character/Film/Television/Entertainment Property
: “Super Wings” – The Alpha Group
Best Retailer
: Tmall.com – Barbie
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