“Super Wings,” Paul Frank and more secure distinctions in categories including best licensee, best character and more.
The winners are:
- Best China Property: “Super Wings – The Alpha Group
- Best Licensed Promotion: Angry Birds Movie – McDonald’s
- Best Corporate Brand/Fashion/Lifestyle Program: Paul Frank – Saban Brands
- Best Location-Based or Experiential Initiative: Goats Steps – Pleasant Goat and Big Big Wolf
- Best Licensee: CBC Original Culture (Shanghai) – Paul Frank
- Best Character/Film/Television/Entertainment Property: “Super Wings” – The Alpha Group
- Best Retailer: Tmall.com – Barbie
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