April 6, 2018
Sanrio kicked off the first-ever Hello Kitty convention Thursday at the Geffen Contemporary at MOCA in Los Angeles, Calif.
The event is presented in partnership with Target and features a vast assortment of brand activations and products all starring the iconic feline, who celebrates her 40th anniversary this year.
In addition to a plethora of shopping opportunities, the event, which is taking place through Sunday, will feature daily appearances by Hello Kitty herself, a photo opp wonderland where fans can take any number of photos in Hello Kitty settings, a tattoo parlor offering free Hello Kitty tattoos to visitors over the age of 18 and daily performances on the main stage including a sneak peek of the upcoming live show "Hello Kitty's Supercute Friendship Festival."
An entire
Product highlights include the special edition Spam kit complete with a Hello Kitty mold made specially for the canned meat, MakerBot's 3D printer, which fans can watch in action, Plasticolor's range of auto accessories and Sephora's new beauty line complete with a fragrance and nail art kits.
Hard core fans can also buy authenticated vintage items in the Hello Kitty Vintage Shop where the most expensive item, a Hello Kitty phone from 1976, is on sale for $380.
The fun continues outdoors where fans can partake a range of activities including nail art and face painting while noshing on Hello Kitty fare from a collection of food trucks.
Check out our slideshow for a sneak peek of all the fun, including the 3D printer at work:
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