Can't make it to Kitty Con? Check our sideshow below to get a taste of all the fun.

Sanrio kicked off the first-ever Hello Kitty convention Thursday at the Geffen Contemporary at MOCA in Los Angeles, Calif.

The event is presented in partnership with Target and features a vast assortment of brand activations and products all starring the iconic feline, who celebrates her 40th anniversary this year.

In addition to a plethora of shopping opportunities, the event, which is taking place through Sunday, will feature daily appearances by Hello Kitty herself, a photo opp wonderland where fans can take any number of photos in Hello Kitty settings, a tattoo parlor offering free Hello Kitty tattoos to visitors over the age of 18 and daily performances on the main stage including a sneak peek of the upcoming live show "Hello Kitty's Supercute Friendship Festival."

And in typical Sanrio style, every element of the show space, down to the toilet paper and hand wash in the bathrooms, is branded.

An entire section of the show floor, the Super Supermarket, features booth upon booth of licensed Hello Kitty gear including limited edition, exclusive products from JapanLA, Dylan's Candy Bar, Chan Luu, Sephora, Spam, Mighty Fine, Poketo, Ju-Ju-Be, BedHead Pajamas, Loungefly, MakerBot, Upper Deck, Cartwheel Kids and more.

Product highlights include the special edition Spam kit complete with a Hello Kitty mold made specially for the canned meat, MakerBot's 3D printer, which fans can watch in action, Plasticolor's range of auto accessories and Sephora's new beauty line complete with a fragrance and nail art kits.

Hard core fans can also buy authenticated vintage items in the Hello Kitty Vintage Shop where the most expensive item, a Hello Kitty phone from 1976, is on sale for $380.

The fun continues outdoors where fans can partake a range of activities including nail art and face painting while noshing on Hello Kitty fare from a collection of food trucks. 

Check out our slideshow for a sneak peek of all the fun, including the 3D printer at work: