Hasbro, Natural History Museum, NBA, Penguin and Pokémon Confirmed for Festival of Licensing – Registration is Open!

Multiple high-profile exhibitors have been confirmed for the event, which runs from Oct. 6-29.
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License Global

August 27, 2020


Some of the biggest names in global licensing are confirmed to exhibit at

Festival of Licensing

, including brands from entertainment, publishing, gaming, sport, lifestyle, not for profit and heritage.

Acamar Films, Bioworld, Chupa Chups, Hasbro, Natural History Museum, NBA Properties, Penguin Ventures, Pokémon, Sega Europe, Start Licensing and Yale are among the first raft of exhibitors who will be taking part in the brand new digital gathering hosted by the Global Licensing Group, in partnership with industry trade association Licensing International, which runs from Oct. 6-29.

“Many great business opportunities have stemmed from the connections we have made at Brand Licensing Europe,” says Maxine Lister, licensing head, Natural History Museum. “This year especially, it is important for us to continue expanding our partnerships and develop new ways for the public to connect with the natural world through our 80 million specimens. We are thrilled to be taking part in Festival of Licensing

and look forward to new business opportunities to evolve our licensing strategy.”

Registration for the four-week-long celebration of global licensing also opens today at


where attendees can opt to attend any or all of the Festival’s three regionally tailored events for Europe, Asia and the Americas, as well as the Licensing Leadership Summit:

  • Week 1: Oct. 6-8 – Europe, powered by Brand Licensing Europe;

    • Week 2: Oct. 14-15 – Asia, powered by Licensing Expo China and Licensing Expo Japan;

      • Week 3: Oct. 20-22 – North America and Latin America, powered by Licensing Expo; and

        • Week 4: Oct. 28-29 – Global C-suite virtual conference - Licensing Leadership Summit.

          “The feedback we have received about Festival of Licensing since announcing it just four weeks ago has been incredible, and we are thrilled to be able to announce such an amazing first roster of exhibitors,” says Anna Knight, vice president, Global Licensing Group, Informa Markets. “This is only the beginning – we have another seven weeks till ‘doors open’ – so there will be a lot more news, and surprises, coming down the line.”

          Exhibitors confirmed to date include:

          • Acamar Films;

            • Asgard Media;

              • Bioworld Merchandising;

                • Brainbase;

                  • Brandgenuity;

                    • CAA-GBG;

                      • Chupa Chups, S.A Unipersonal;

                        • CPLG/WildBrain;

                          • Crunchyroll Europe;

                            • Cyber Group Studios;

                              • Dependable Solutions;

                                • Design Plus;

                                  • Edutainment;

                                    • Hasbro;

                                      • Herschend Entertainment Studios;

                                        • J Patton;

                                          • KOCCA;

                                            • Licensing Works;

                                              • LoCoco Licensing;

                                                • Natural History Museum;

                                                  • NBA Properties;

                                                    • Octane5;

                                                      • OpSec;

                                                        • Penguin Ventures;

                                                          • Pokémon;

                                                            • SEGA Europe;

                                                              • Start Licensing;

                                                                • Tesa Scribos;

                                                                  • UCLA;

                                                                    • Xilam Animation;

                                                                      • Yale; and

                                                                        • Zolan Licensing Agency.

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