Tuesday, Oct. 6, 2020 at 12:40 pm BST: Creative agency Tela Italia, WildBrain CPLG Lifestyle and Perfetti Van Melle will join forces for the presentation “Chupa Chups: The Secret to Keeping Art Stories Sweet,” which looks into the creative energy behind Chupa Chups’ licensing success, and the importance of design as a tool for reinforcing brand relevance and uniqueness.

Tuesday, Oct. 6, 2020 at 3 pm BST: Senior executives from Hasbro + eOne, including Global Consumer Products General Manager and Senior Vice President Casey Collins, will present “Fuelling Franchises Together.”

Wednesday, Oct. 7 at 3 pm BST: “Anime: The Inescapable Hit of Licensing – Powered by Crunchyroll” will show how anime licenses are powerful, audience-driving brands that offer sustainability in a crowded market. Crunchyroll speakers include Joellen Ferrer, Vice President, Global Communications and Corporate Marketing; Terry Li, Head of 360 and General Manager, Games; John Leonhardt, Head of Consumer Products; John Easum, Head of EMEA; and Waell Oueslati, Director of Acquisitions and Licensing, EMEA.

Yasuo Miyakawa, who has the enviable title of Chief PAC-MAN Officer and CEO of Bandai Namco Entertainment, presents “Nurturing a Legend: 40 Years of PAC-MAN.”

Hussein Khalid, Director of the Information Technology Department, Sanrio, and Greg Holtzman, Marketing Director, Brainbase, are collaborating for “Why Sanrio Partnered with Brainbase to Streamline their Global Licensing Business.”

Executives from Jazwares, Extreme Concepts, IHL Apparel Group, Best Accessory Group and The Brand Liaison take a broad look at the licensing landscape and unique business terms in light of COVID-19 in the session, “What do Licensees Want?”.

Stephen Glockenmeier, Vice President, Marketing, Corporate Brand Licensing and Consumer Channels, American Red Cross, and Stu Seltzer, President, The Seltzer Licensing Group, investigate charity brand licensing and the importance of brand purpose to consumers with a deep dive case study.

Sesame Workshop is mobilizing quickly to respond to the pandemic, racial injustice and current events to support the needs of young children and their families, adjusting continually as 2020 evolves. In the talk, “Orchestrating Speed-to-Market: How to Make Everything Hum in Concert,” Gabriela Arenas, Vice President, Licensing, North America, Sesame Workshop, will discuss how the non-profit is pivoting its speed-to-market approach to provide Sesame Street resources during these challenging times.
A series of sessions curated by industry trade association and Festival of Licensing partner Licensing International will also be available to view on-demand during all three regional weeks, include:

“What you Need to Know to do Business in …” series

“Basics of Licensing” series