Gwyneth Paltrow Wows Licensing Expo

Tony Lisanti, editor-in-chief of

License! Global

magazine, moderated the keynote address titled “Brands on the Brink of Global Expansion.”

During her speech, Paltrow explained the genesis of Goop.com, her digital media company, lifestyle resource and blog, as well as the key principles of her brand: curation, connection and authenticity.

Following the keynote, Lisanti led a question-and-answer session with Paltrow and Anderson, then outlined the pair’s plans to expand the brand to men’s and kids’ health, to establish a stronger online community with social media and Goop and to create new retail partnerships and licensed merchandise.

“I think both brands are going to keep growing because more and more people are finding