The Global Licensing Group is launching Brand & Licensing Innovation Summits in North America and Europe to celebrate the power of brands and brand extension and provide trends and forecasts, retailer insights, spotlights on growth categories and deep dives into digital and content innovation.

B&LIS 2021 will help middle-management, business leaders and owners to navigate the everchanging retail, content and consumer landscape through keynotes, panel discussions, roundtables and workshops that provide actionable advice, information, and strategies for the future of brands and licensing.

License Global will curate content in association with Licensing International. The first B&LIS will run in the European market and premiere as a virtual event June 9-11. Each day will spotlight a different topic. 

•      Day 1: Trends and retail

•      Day 2: Corporate social responsibility + sustainability with a program exclusively curated by Products of Change 

•      Day 3: Content and digital transformation 

The second edition of B&LIS will focus on the American market and takes the form of a hybrid summit on Oct. 27 and 28 with. The in-person element will be hosted in New York City with live-streamed sessions offered to those unable to travel. More details about the agenda are coming soon. 

“We spent many hours talking to the industry before launching B&LIS, and our research confirmed there is a huge appetite for forward-looking content that highlights the innovations, insight and future trends that will drive the success of brands and businesses post-pandemic,” says Anna Knight, vice president, licensing, Informa Markets. 

The Brand & Licensing Innovation Summits will complement the Global Licensing Group’s current trade show portfolio, including Licensing Expo (Aug. 10-12 in Las Vegas) and Brand Licensing Europe (Nov. 17-19 in London). 

“Our trade shows very much focus on deal-making, networking and trend spotting, whereas the newly launched B&LIS summits are a complementary thought-leadership opportunity for the industry to learn from and debate with experts inside and outside the world of licensing,” adds Knight. “They will provide inspiring and exclusive content on future-looking actionable trends and enable delegates to better navigate the changing licensing landscape.” 

Register for the European and the North American Brand & Licensing Innovation Summit at brandlicensinginnovationsummit.com.