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Global Licensing Group

The Global Licensing Group is the worldwide licensing industry’s leading trade show organizer and media partner. Our mission is to provide licensing opportunities around the world to bring brands and products together.

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Licensing Expo


The largest, most influential licensing trade show in the world, featuring over 5,000 brands from a wide range of categories and attracting over 16,000 retailers, manufacturers, and licensees. 

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Brand Licensing Europe

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The only licensing event for the pan-European market, showcasing over 2,500 brands and bringing over 8,000 licensing professionals to London annually.

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Licensing Leadership Summit

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An executive-level conference and networking event featuring in-depth analyses of today's shifting retail landscape and competitive licensing marketplace.

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Licensing Expo Japan

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A licensing focused event in the world's third-largest licensing market that takes place alongside the Tokyo International Gift Show at the Tokyo Big Sight.

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Licensing Expo Shanghai

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Taking place alongside the Children Baby Maternity Expo (CBME) at the NECC in Shanghai, our event is located in the world's fastest-growing licensing market.

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Licensing Mixtape

Why are Nike’s Chunky Dunks going for $6k on eBay? How did Mickey Mouse find his way onto a COVID face mask? Who put all that "Stranger Things" gear in your Target cart? Find the answers to questions like these and more in a new podcast from License Global, The Licensing Mixtape, where we explore what makes you click buy on the products that stand out above the rest, thanks to a little thing called brand licensing.

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BRANDEXT is a special report produced by License Global, a brand guru’s guide to the world of marketing campaigns, creative collaborations and brand extensions. 
Get inspiration on how to expand your brand with deep dives into the partnerships and activations that rocked the boat, read how some of the biggest brands in the world positioned themselves through iconic campaigns and pinnacle moments, or gain valuable future trend insights from those in the know.

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