Festival of Licensing today announces its Hasbro Happy Hours programme of ‘after-show’ evening entertainment to bring the licensing industry together once the day’s meetings have dialled down and the fun can begin.

"At Hasbro, we are committed to creating the world’s best play and entertainment experiences for all, so working with Festival of Licensing to bring some fun and relaxing activities to our global licensing industry colleagues next month made perfect sense,” said Casey Collins, General Manager and Senior Vice President, Hasbro Consumer Products. “We are running a series of fantastic evening events in Europe, Asia and the Americas based around our iconic Trivial Pursuit brand to connect and entertain everyone attending the Festival.”

Festival of Licensing Hasbro Happy Hours programme:

Hosted by Hasbro team members in each region, Tunes & Trivial Pursuit will feature a very special guest musical performance and a chance to test your trivia knowledge and competitive spirit.

Test your licensing IQ in this group quiz challenge, aided by your drink of choice, of course.

“If we’ve learned anything in 2020, it’s that masks aren’t just for Halloween,” said Maura Regan, President, Licensing International. “So, don your favorite mask – Halloween-themed or not, the choice is entirely yours – and share a drink with us. There are extra points for anyone who shows up in full costume!”

Hasbro Happy Hours agenda:

“We said from day one that we wanted Festival of Licensing to be a celebration of the global licensing industry, so once business is done for the day, we’re delighted that Hasbro and Licensing International are hosting events that will encourage us all to let our hair down and have some fun together,” said Anna Knight, Vice President, Licensing, Informa Markets.

Register for free at www.festivaloflicensing.com.