License Global has selected Feisty Pets, represented by Surge Licensing, as its annual One to Watch contest winner.
Feisty Pets was also recognized at the 2018 LIMA International Licensing Awards, which took place on Tuesday, May 22, at Licensing Expo.
The One to watch contest recognizes and rewards innovation from new Licensing Expo exhibitors and is an official part of Licensing Week, which is hosted by Licensing Expo.
Feisty Pets is a hit toy brand known for its interactive plush dolls popularized by teens and tweens and the ultimate prank toy. The various characters include Glenda Glitterpoop, Sammy Suckerpunch, Sir Growls-a-Lot and Vicky Vicious.
“Feisty Pets is reinventing the toy market through its formidable branding and innovative approach,” says Steven Ekstract, brand director, Global Licensing Group, UBM. “Its mass appeal to several generations marks the brand as ‘one to watch’ and we have no doubt it will see continued success and growth through licensing.”
The One to Watch Contest is open to any first-time Licensing Expo exhibitors. To be eligible, the company will not have bene licensed before January 1 and can currently be licensed in only two or fewer product categories. All submissions are judged by the License Global team and are individually scored for their innovation in licensing.
Finalists of the One to Watch competition include:
- The Magical Tales – A series of gift books for children that celebrate the “night before.” The night before series includes Christmas, Easter, Halloween, Chanukah and birthday. Each gift book is sold in a gift box with one pouch of “magical dust.” The series currently plans to expand into children’s clothing, train rides, candy, toys, games, ornaments, party supplies, jewelry, accessories and more.
- Gaugette – A character-based lifestyle brand for girls with a mission to teach them the crucial skill set for achieving their goals. The brand inspires and motivates girls to become future goal-getters. Gaugette also plans to enter the toy market by creating tactical board or card games, teaching girls the skills of and tactics through play. Collectible dolls, each with its own skill box and gadgets, are another product within this category.