Entries for Brand & Lifestyle Licensing Awards 2025 Now OpenEntries for Brand & Lifestyle Licensing Awards 2025 Now Open

The Brand & Lifestyle Licensing Awards (B&LLAs) is celebrating its 10th anniversary,  allowing the brand and lifestyle licensing and retail sector to be recognized and rewarded separately from the massive character and entertainment licensing sector, which is covered by The Licensing Awards (held in Sept.). 

The B&LLAs 2025 (owned and organized by Max Publishing) will look to reward brand and lifestyle licensing activity that has taken place in the U.K. from Jan. 1, 2024 to Dec. 31, 2024, across product, retail and property categories. In addition, the Brand Ambassador Award will also be presented to a special individual (brand owner, licensor, retailer, licensee or supplier), acknowledging their contribution to the brand licensing sector, while the Rising Star Award will recognize and reward excellence among those 'new to the brand licensing sector' in the U.K. who have shown real potential in the continued evolution of the sector. 

The deadline for nominations and entries across all categories is Mar. 6. 

The entry and nomination process for all categories is free via online submission at Brandlicensingawards.com. 

Brand Licensing Europe will return as the headline sponsor of the Brand & Lifestyle Licensing Awards 2025, while Licensing International will again lend its support. 

Related:Licensing International Inducts Three into 2024 Hall of Fame

"We're delighted to return as headline sponsor for the B&LLAS 2025," says Anna Knight, senior vice president, licensing, Informa Markets. "Brand and lifestyle licensing is among the most creative, innovative and authentic. At BLE, we have been huge cheerleaders for this category for many, many years, supporting non-profit and heritage exhibitors like the Van Gogh Museum, Natural History Museum and the V&A, agents like Beanstalk, Pink Key Licensing and Start Licensing, and brands such as Sara Miller London and Laura Ashley. We were also delighted to see some of the retailers who attend BLE winning big at last year's B&LLAs – yes, Primark, Iceland, DFS, Dunelm and Boots, we're pointing a congratulatory finger at you – and can't wait to see who takes the trophies home in 2025." 

"Licensing International is delighted to support the B&LLA Awards and sponsor the Rising Star category once again,' says Steve Manners, head, global marketing, U.K. managing director, Licensing International. "These awards have established themselves as a highlight in the U.K. industry calendar, celebrating outstanding creativity, innovation, and achievements in brand and lifestyle licensing. The sector continues to grow, branching into exciting new product categories and inspiring more brands to leverage licensing as a dynamic way to connect with consumers. Recognizing emerging talent alongside product and brand excellence is a priority for Licensing International and the wider industry, which remains resilient and flourishing despite the challenges of recent years." 

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Sponsors of the B&LLAs 2025 include Beanstalk, Brandgenuity, CAA Brand Management, Country Living/House Beautiful, Golden Goose, Laura Ashley, Lisle Licensing, Metrostar, Natural History Museum, Octane5, Pink Key Licensing, Poetic Brands, Products of Change, Sanderson Design Group, Sara Miller London, Seminal, Start Licensing and The Wyld Bunch.