Entertainment One Goes Big for Brand Licensing Europe
eOne is returning to Brand Licensing Europe 2019 with its slate of international brands and a new addition to the roster, “Ricky Zoom.”
Boasting over 1,000 licensees, “Peppa Pig” is a major player in the children’s animation space. After launching a new collaboration with Hunter at its flagship stores before BLE, “Peppa Pig” is building on its long line of collaborations, consumer products and global brand activations.
The recent release of “Peppa Pig My First Album,” which generated 500,000 streams on its opening weekend, celebrates the brand’s 15th anniversary in the U.K. and is just part of the exciting work underway at eOne, including a line up of festival appearances, outdoor cinema screenings, live orchestra Peppa Pig My First Concert and Fiery Angel’s fifth new touring production Peppa Pig: Best Day Ever.
“PJ Masks” another popular preschool property, with a licensing program that boasts more than 650 global partners across 85 markets, is introducing new product lines and a worldwide reveal of new characters, villains and vehicle SKUs has brought retail activity to new levels; backed by content and creative asset development. Series three of “PJ Masks” is airing on Disney Junior and series four is in development and scheduled launch in 2020.
eOne’s latest preschool property, “Ricky Zoom,” follows the adventures of Ricky, a little red motorbike, and is due to international markets this fall. A full licensing program is in place to be spearheaded by TOMY as master toy partner, covering an initial toy range due for retail 2020, and an official app launching in line with the linear broadcast dates across Spain, France, Italy, China and Latin America.
eOne was also recently purchased by Hasbro in a major industry shift and is bringing its fleet of globally known brands to ExCeL London at stand B181 for more information.