“Beyond the Book” celebrates publishing's role within the licensing industry and showcases an established collection of licensed products from exhibitors such as Beano, Magic Light Pictures, Mattel, Bulls Licensing, Tf1 Licensing, Walker Books, Gallimard Jeunesse, Casterman, Sanrio, Rocket Licensing, Tara Duncan, Metrostar and Penguin Ventures.
With more than 10 million copies sold and countless licensed products on the market, best-selling children's book author McKee will join Metrostar at London ExCeL to sign 50 books as part of Elmer's 30th-anniversary celebrations on Oct. 3 at 10 a.m.
The Elmer the Patchwork Elephant brand has been brought into countless licensing agreements since its inception and will return for BLE's October showcase to meet with the licensing community once again.
With toys, children's clothes and events, such as the upcoming Elmer Day on May 25, which will see the Patchwork Elephant take over bookshops and schools across the country, this is an important year for the brand.
Visit booth B435 at Brand Licensing Europe for more insight into the world of Elmer.