New licensing trade show in Shanghai will feature first-ever China Licensing Awards.
Organized by UBM and sponsored by the International Licensing Industry Merchandisers’ Association, the 2017 expo will feature a raft of exhibitors, educational seminars and networking opportunities at the National Exhibition and Convention Center.
The inaugural event will debut more than 230 brands and properties, with participation from animation, apparel, art and culture, food, games, entertainment and lifestyle brands, among others.
A selection of brands and agents that will be exhibiting at Licensing Expo China include Alpha Animation Brand Management (Guangzhou) Co., Beijing Dream Castle Culture Co., Brandgenuity, China Brands Group (which represents Angry Birds, Paul Frank, “The Simpsons” and more), Enzo e Partner (which represents Lamborghini), Hasbro
“Licensing Expo China is the only trade show that LIMA sponsors in mainland China. The show is organized by UBM China. UBM is one of the world’s largest trade show organizers, with a portfolio that includes Licensing Expo (Las Vegas), Brand Licensing Europe (London) and Licensing Expo Japan (Tokyo),” says Charles Riotto, president, LIMA. “Their knowledge of the licensing industry and expertise in delivering top-notch licensing trade shows is unmatched by any other show organizer.”
Licensing Expo China’s three-day educational seminar program will cover a range of topics, including analysis of the global licensing industry, the power of the franchised licensing business as well as trends in the China licensing market. Kermid Rahman of Disney Consumer Products and Interactive, Disney China, will kick off the educational program with an opening keynote discussing the power of Disney’s franchised licensing business.
Industry leaders from companies such as Oriental DreamWorks, Rovio and Mattel will also present during the three-day program.
“China’s licensing industry is young but growing faster than other territories, which is evident from our exhibitor base,” says Athena Gong, general manager, UBM China (Hangzhou). “Chinese consumers are becoming more exposed to different properties and consumer goods, and the launch of Licensing Expo China this year provides our customers with a platform to penetrate the growing market.”
Finally, this year’s event will also debut the first-ever China Licensing Awards, which will recognize the achievements of outstanding brands and licensing properties in the industry. Award winners will be revealed on July 18 for the following categories: Best China Property of the Year, Best Licensing Promotion of the Year, Best Corporate Brand/Fashion/Lifestyle Program of the Year, Best Location-Based or Experiential Initiative of the Year, Best Licensee of the Year and Best Retailer of the Year.
For more information regarding Licensing Expo China, and to register for the inaugural show,
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