Combining Power: Hasbro and eOne’s 2021 Plans

What the Hasbro and eOne merger means for blockbuster entertainment for 2021.
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License Global

October 7, 2020


Executives from Hasbro and eOne shared news on upcoming releases as well as plans to evolve its consumer products line amid shelter-at-place orders at the Festival of Licensing live panel, "Hasbro + eOne: Fueling Franchises Together,"

which is available now on-demand. 

Among the announcements made at Festival of Licensing was the debut of GI Joe's "Snake Eyes," in theaters Oct. 22, 2021, which will "reimagine and modernize GI Joe," says Samantha Lomow, president, branded entertainment, Hasbro and eOne. Hasbro has partnered with Paramount for a new "Transformers" film slated for summer 2022, and eOne's "Power Rangers" will get the film treatment as well. 

Hasbro Gaming properties will jump from the board to the screen. The company announced that "Candy Land" will be reimagined as an unscripted cooking competition series on the Food Network, with actor Kristin Chenoweth as host. There are plans to expand "Dungeons and Dragons" into an entertainment property as well.  

Animation continues to

be a primary focus for Hasbro and eOne. "PJ Masks" will launch globally this year, and "Ricky Zoom" will premiere in other markets in 2021. As reported yesterday, there will be a new show in the My Little Pony franchise.

"Pony Life" will be "a new generation of ponies to a new generation of fans," says Olivier Dumont, president, family brands, eOne. "We're delivering content in the right way to create fandom."

During the live session, executives from Hasbro and eOne talked about how COVID-19 has changed both companies' landscape. 

"The combination of the power of our franchises truly sets us apart," says Casey Collins, general manager and senior vice president, global consumer products, Hasbro. 

The panel addressed the audience's questions, such as adjusting its consumer product line following shoppers' behavior amid COVID-19. 

"We're looking at moving quickly and strategically in [categories such as] home, health and nutrition and e-commerce,” says Marianne James, vice president, EMEA consumer products, Hasbro.

"The licensing industry is quite resilient," adds James. "We can make product that meets the needs of consumers." 

To watch the full panel, register for free at


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