China’s Must-Attend Licensing Event Adds Marquee Names

Check out which companies are exhibiting at Licensing Expo China, the premier tradeshow dedicated to brand extension in the world’s fastest-growing market.
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License Global

July 5, 2019

China’s Must-Attend Licensing Event Adds Marquee Names

Licensing Expo China 2019 will welcome back many exhibitors including Alpha, China Literature, Tencent, PPW, FANTAWILD, WinSing Animation, iQIYI and more. New exhibitors include Warner Bros., IMG, Yale University, Smiley, Bona Film Group, WANDA and China Film Group.

Licensing Expo China will be held at Shanghai’s National Exhibition and Convention Center, taking place July 24-26. This year, more than 200 exhibitors (+ 62.6 percent YOY) are going to present more than 800 brands (+ 88.2 percent YOY) to visitors. The scale of Licensing Expo China 2019 has almost doubled compared with last year, showing the huge potential of China's licensing market.

Co-located with Children Baby Maternity Expo (CBME), the events attract more than 51,000 visitors every year.

“We’re excited to provide a platform for licensors and licensees to explore the growing potential of China’s licensing market,” says Celia Gu, general Manager, UBM China.

For more information or to register, visit


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