Among the famous faces and events taking place today through Tuesday are:
Justin Fletcher, star of CBeebies "Gigglebiz," "Something Special," "Justin’s House" and the voice of many CBeebies animated series characters, will support the new Something Special toy range at the Golden Bear stand.
British singer and actress Pixie Lott will launch her new fashion doll range under the Steffi Love brand–Steffi Love by Pixie Lott Magical Dreams.
Celebrity dancers and stars of "Strictly Come Dancing," Kristina Rihanoff and Aliona Vilani, will take to the Galt Toys stand to launch the Dazzling Dancers, Sensational Sequins craft set.
Mind Candy, creators of Moshi Monsters, will showcase the product line for its new brand World of Warriors.
TV presenters from Channel 5's Milkshake programming block will help to launch the Pip Ahoy! brand along with the official Pip costume character.
YouTube sensation Ken Box (almost 4million views to date) will unveil the new Crazy Cart XL from Razor.
CBBC puppet Hacker T Dog and his handler, Phil Fletcher, will launch the new Hacker Puppets line.
The World’s Official Ugliest Dog, Mugly, will be on stand to debut Ugglys Pet Shop, a new range of collectible miniatures.
Character Options will debut its new line "The Clangers" reboot.
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