
April 27, 2022

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Hosted by Ed Gamble, the brand licensing community’s annual get-together, was attended by 400 retailers, licensees and brand owners who shared in the joy as the worthy winners made their way to the stage to collect their trophies.
“While we are all very well aware of the current challenges and global upsets that fill our daily lives, it is also good to reflect that these B&LLAs awards recognize and reward achievements over 2021 – a year massively affected by Covid – of just how resilient the brand and lifestyle licensing sector has showed itself to be, forging a powerful connection with the public,” says Jakki Brown, director, Max Publishing.
The winners of the B&LLAs 2022 are:
Product Award Categories
Best Brand-Licensed Fashion Accessories or Lifestyle Product or Range:
Jelly Belly Sneakers from Reebok
Best Brand-Licensed Food or Beverage
TGI Fridays Frozen Appetizers and Desserts from Iceland
Best Brand-Licensed Health & Beauty Product or Range:
Van Gogh Museum Sunflower Pop from Floral Street Fragrances
Best Brand-Licensed Adult Apparel Product or Range:
Morris & Co. Apparel Collection from Next
Best Brand-Licensed Gifting Product or Range:
Joules Crafting Range from A2V
Best Brand-Licensed Homewares, Kitchen & Tabletop Product or Range:
V&A Reflect Series from Richard Brendon
Best Brand-Licensed Electrical and/or DIY Products or Range:
National Trust Lighting Collection from Anglepoise
Best Brand-Licensed Home Décor Product or Range:
Good Housekeeping Sofa Collection from DFS
Inspired Innovation Brand-Licensed Product or Range Award:
Tetris Tetrimino Waffle Maker from Fizz Creations
The Sustainability Brand-Licensed Product or Range Award:
Eden Project Compostable Coffee Capsules from Fresh Coffee Shop
Retail Award Categories
Best Fashion Retailer of Licensed Brands:
Primark
Best Department Store or Mixed Retailer of Licensed Brands:
Next
Best Supermarket of Licensed Brands:
Iceland Foods
Best Specialist Retailer of Licensed Brands:
Homebase
Property Award Categories
Best Licensed Heritage or Institution Brand:
Natural History Museum
Best Licensed Lifestyle Brand:
House Beautiful
Best Licensed Design-Led Lifestyle Brand:
Laura Ashley
Best Licensed Food or Beverage Brand:
The Hershey Company
Best Licensed Fashion or Talent Brand:
Sara Miller London
Brand Licensing Ambassador of the Year:
Adam Bass, director, Golden Goose
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