The winners of The B&LLAs 2022 industry awards were announced at an event held at the Hilton Park Lane Hotel in London, as reported by LicensingSource.net. 

Hosted by Ed Gamble, the brand licensing community’s annual get-together, was attended by 400 retailers, licensees and brand owners who shared in the joy as the worthy winners made their way to the stage to collect their trophies. 

“While we are all very well aware of the current challenges and global upsets that fill our daily lives, it is also good to reflect that these B&LLAs awards recognize and reward achievements over 2021 – a year massively affected by Covid – of just how resilient the brand and lifestyle licensing sector has showed itself to be, forging a powerful connection with the public,” says Jakki Brown, director, Max Publishing. 

The winners of the B&LLAs 2022 are: 

Product Award Categories 

Best Brand-Licensed Fashion Accessories or Lifestyle Product or Range: Jelly Belly Sneakers from Reebok 

Best Brand-Licensed Food or Beverage Product or Range: TGI Fridays Frozen Appetizers and Desserts from Iceland 

Best Brand-Licensed Health & Beauty Product or Range: Van Gogh Museum Sunflower Pop from Floral Street Fragrances 

Best Brand-Licensed Adult Apparel Product or Range: Morris & Co. Apparel Collection from Next 

Best Brand-Licensed Gifting Product or Range: Joules Crafting Range from A2V 

Best Brand-Licensed Homewares, Kitchen & Tabletop Product or Range: V&A Reflect Series from Richard Brendon 

Best Brand-Licensed Children’s Product or Range: RHS Collection from George@Asda 

Best Brand-Licensed Electrical and/or DIY Products or Range: National Trust Lighting Collection from Anglepoise 

Best Brand-Licensed Home Décor Product or Range: Good Housekeeping Sofa Collection from DFS 

Inspired Innovation Brand-Licensed Product or Range Award: Tetris Tetrimino Waffle Maker from Fizz Creations 

The Sustainability Brand-Licensed Product or Range Award: Eden Project Compostable Coffee Capsules from Fresh Coffee Shop 

Retail Award Categories  

Best Fashion Retailer of Licensed Brands: Primark 

Best Department Store or Mixed Retailer of Licensed Brands: Next 

Best Supermarket of Licensed Brands: Iceland Foods 

Best Specialist Retailer of Licensed Brands: Homebase 

Property Award Categories 

Best Licensed Heritage or Institution Brand: Natural History Museum 

Best Licensed Lifestyle Brand: House Beautiful 

Best Licensed Design-Led Lifestyle Brand: Laura Ashley 

Best Licensed Food or Beverage Brand: The Hershey Company 

Best Licensed Fashion or Talent Brand: Sara Miller London 

Brand Licensing Ambassador of the Year: Adam Bass, director, Golden Goose