BLE returns this year with a new multi-platform format taking place in-person from Nov. 17-19 at ExCeL London followed by an online event on Nov. 30-Dec. 1. Attendees can register for free now at https://www.brandlicensing.eu/en/home.html.
The What’s Next theme will give a platform to the people, ideas and practices set to change the face of brand licensing, while focusing on three distinct areas to give attendees an overview of the most important considerations for doing business in 2022 and beyond.
- Who’s next: Attendees are invited to discover and celebrate licensing changemakers in the all-new Agents of Change gallery: the disruptors, the rising stars, the professionals and the trailblazers who are brave and savvy enough to go back to the drawing board and affect real change. The ‘Agents of Change’ Roll of Honor gallery will be situated at the entrance of BLE, providing an aspirational welcome back to the live event for the whole community and will be taken from License Global’s Influentials list of 2021 that will feature in December.
- Innovation in Sustainability Showcase in partnership with Products of Change. This feature area will inspire attendees on their journey toward a more sustainable future by learning how pioneering businesses from inside and outside of the licensing community are addressing the challenge of moving forward in a more ethical way. This interactive space will tell stories of the branded products on show – where they came from, how they were made, the partnerships and collaborations featured as well as offering practical advice and support on how the licensing industry can unite to tackle these vital issues.
- What’s Next for Retail: Visitors can explore an interactive retail space showcasing how brand licensing is leading the way in the production of unique, creative and entertaining consumer experiences critical to the much-needed transformation of retail.
“Identifying new trends, changemakers and upcoming challenges is what makes an industry gathering like BLE unmissable,” says Anna Knight, vice president, licensing, Informa Markets. “This past year has shown how adaptable we are and, as we move into a post-COVID
Registration for the event is now open – retailers, manufacturers and brand owners wishing to take part in this year’s event are invited to register for free at https://www.brandlicensing.eu/en/home.html to reconnect with the European licensing community in-person and online this November.
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