The BLE Retail Mentoring Program is now in its 11th year and retailers from Marks & Spencer, John Lewis, Selfridges, Halfords, Asda George, Ann Summers, River Island, Tesco, Sainsbury’s, Toymaster, The Entertainer and Morrisons are among hundreds of alumni. Delivered through a series of seminars, workshops and 1-2-1 consultancy sessions, the 2021 BLE Retail Mentoring Program schedule includes:
May: One-hour introductory meeting (virtual);
June 17-18, over two half-days: Licensing Essentials Course delivered by Licensing International (virtual);
June: The option to virtually drop into Max Publishing’s Licensing Awards judging day and cast a vote;
August-October: Spend around 2.5 hours on a personalized brand owner experience day (live and/or virtual);
Nov. 5: Half-day Licensing for Retail seminar (live/virtual); and
Nov. 17-19: VIP admission to Brand Licensing Europe, where retailers can spend up to three days at Europe’s leading licensing event (live/virtual).
“We come across branded consumer products everyday – from V&A notebooks to Pokémon backpacks – but it’s not always obvious how brands can help to drive footfall and create additional revenue for retailers,” says Anna Knight, vice president, licensing,
Retail Mentoring Program delegate benefits include:
Insight from best-in-class retailers, agents and brand owners on how successful licensing partnerships are delivered across a range of categories from apparel to homeware;
Brand owner experience days where retailers can spend a day (in-person or online) with a leading brand to better understand what goes into a successful licensing partnership;
Brand discovery sessions – find out who owns what brands and how to build relationships;
Visual merchandising workshops - learn how to make consumer products stand-out online and in-store;
Introductions to important new contacts and social events within the licensing industry;
Practical insights into building a licensing program; and
Understanding critical legal, technical, financial and licensing terminology.
Applications will remain open until Friday, May 28.
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