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Brand Licensing Europe Announces First Exhibitors

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Confirmed for Europe’s biggest licensing event are Hasbro, Mattel, Smiley and FC Barcelona, among many others.

It is just over four months until Brand Licensing Europe returns in-person to ExCeL London, and the show has announced the first wave of exhibiting companies at the event, taking place Nov. 17-19, which cover a wide range of countries and categories from TV production to movie studios, publishing, art, animation, sports brands, heritage, gaming and more.

Confirmed exhibitors include The Smurfs, Magic Light Pictures, Crunchyroll, Asterix, Hasbro Consumer Products, Mattel Brands Consumer Products, Sanrio, SEGA, MGA Entertainment, National Basketball Association, Gallimard Jeunesse, Science Museum Group and Aardman, among many others.

“We are thrilled that BLE will return in-person this year,” says Anna Knight, vice president, licensing, Informa Markets, organizer of Brand Licensing Europe. “The support we’ve received from the industry has been amazing, proving that there is a genuine desire for the brand licensing community to reconnect face-to-face once more. We are delighted to welcome so many exhibitors already, including GO-N and The Scouts Store who will be new to the floor for 2021, and a wide range of European brands returning including Sophie La Girafe, FC Barcelona, Sagoo, Spain Licensing Pavilion, Tour de France and many more.”

“There is no doubt that being able to meet existing and potential partners up close and personal will inject much needed energy for all involved,” says Mark Teunissen, senior project manager, Mercis BV. “You cannot put a value on personal relationships and what it does for the creative process. What the last one and a half years have shown us is that we all crave proximity and that human connection is paramount for our personal and professional well-being.”

“We are extremely happy Brand Licensing Europe will gather us in person again! This tough year made us realise the importance of in-person connections and communication, and now we’re anxiously waiting to reconnect face-to-face with our industry friends and partners,” says Yana Esieva, junior PR manager, Masha and the Bear.

You can view the full exhibitor list on the Brand Licensing Europe website here. Brand Licensing Europe is officially sponsored by Licensing International, the industry trade association.

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