Bologna Licensing Awards Winners Revealed

And the winners are…
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License Global

May 7, 2020


Now in its fourth year, the Bologna Licensing Awards has chosen its winners from a pool of many entries and has awarded projects across preschool, kids, teen and adult audiences. Special mentions have also been made for retail, fashion, publishing and the Best Property of the Year categories.

Judged by Cecilia Padula, senior director, programming, multibrand, ViacomCBS Italia; Federica Pitascio, TV programming and marketing manager, Rai Ragazzi; and Ivan Colecchia, senior vice president, global development, Kidz Global – the awards were announced online due to the COVID-19 disruption to trade exhibitions and events.

The winners of the Bologna Licensing Awards are:


Best Preschool Licensing Project – Capsule Collection Chicco Miraculous

Brand: Miraculous Ladybug

Licensor: Zag Studio

Agent: Planeta Junior

Partner: Artsana and Leolandia


Best Kids Licensing Project for Girls: Barbie by Filippo Laterza for Original Marines

Brand: Barbie

Licensor: Mattel

Agent: Victoria Licensing & Marketing

Partner: Original

Marines, Filippo Laterza


Best Kids Licensing Project for Boys: Nerf for Scarpe & Scarpe and Scarpamondo

Brand: Nerf

Licensor: Hasbro

Partner: Easy Shoes, Scarpe & Scarpe, Scarpamondo


Best Teen Licensing Programme: Dragon Ball

Brand: Dragon Ball 

Licensor: Toei Animation 

Agent: Starbright


Best Adult Licensing Project: Cioccolato Zaini for Barbie

Brand: Barbie 

Licensor: Mattel 

Agent: Victoria Licensing & Marketing 

Partner: Zaini


Best Retail Licensing Project: MTV for AW LAB

Brand: MTV 

Licensor: ViacomCBS Consumer Products 

Partner: AW LAB


Best Kids Licensed Fashion Project: Pink Panther for Monnalisa

Brand: Pink Panther 

Licensor: MGM (Metro Goldwyn Mayer) 

Agent: WildBrain CPLG 

Partner: Monnalisa


Best Adult Licensed Fashion Project: La Casa de Papel for Diesel

Brand: La Casa de Papel 

Licensor: Netflix 

Agent: CAA – GBG 

Partner: Diesel


Property of the Year: Bing

Brand: Bing 

Licensor: Acamar Films 

Agent: MDL (Maurizio Distefano Licensing)


Property of the Year, Special Mention: Barbie

Brand: Barbie  Licensor: Mattel  Agent:  Victoria Licensing & Marketing


Best Kiosk Project: DeAgostini Geo Ranger

Brand: Geo Ranger 

Licensor: DeAgostini


Best Licensed Publishing Project: Gapchinska for Malia Edizioni

Brand: Gapchinska

Licensor: Eugenia Gapchinska

Agent: MDL (Maurizio Distefano Licensing)

Partner: Malia Edizioni

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