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Bologna Licensing Awards Winners Revealed

And the winners are…

Now in its fourth year, the Bologna Licensing Awards has chosen its winners from a pool of many entries and has awarded projects across preschool, kids, teen and adult audiences. Special mentions have also been made for retail, fashion, publishing and the Best Property of the Year categories.

Judged by Cecilia Padula, senior director, programming, multibrand, ViacomCBS Italia; Federica Pitascio, TV programming and marketing manager, Rai Ragazzi; and Ivan Colecchia, senior vice president, global development, Kidz Global – the awards were announced online due to the COVID-19 disruption to trade exhibitions and events.

The winners of the Bologna Licensing Awards are:


Best Preschool Licensing Project – Capsule Collection Chicco Miraculous

Brand: Miraculous Ladybug
Licensor: Zag Studio
Agent: Planeta Junior
Partner: Artsana and Leolandia


Best Kids Licensing Project for Girls: Barbie by Filippo Laterza for Original Marines

Brand: Barbie
Licensor: Mattel
Agent: Victoria Licensing & Marketing
Partner: Original Marines, Filippo Laterza


Best Kids Licensing Project for Boys: Nerf for Scarpe & Scarpe and Scarpamondo

Brand: Nerf
Licensor: Hasbro
Partner: Easy Shoes, Scarpe & Scarpe, Scarpamondo


Best Teen Licensing Programme: Dragon Ball

Brand: Dragon Ball 
Licensor: Toei Animation 
Agent: Starbright


Best Adult Licensing Project: Cioccolato Zaini for Barbie

Brand: Barbie 
Licensor: Mattel 
Agent: Victoria Licensing & Marketing 
Partner: Zaini


Best Retail Licensing Project: MTV for AW LAB

Brand: MTV 
Licensor: ViacomCBS Consumer Products 
Partner: AW LAB


Best Kids Licensed Fashion Project: Pink Panther for Monnalisa

Brand: Pink Panther 
Licensor: MGM (Metro Goldwyn Mayer) 
Agent: WildBrain CPLG 
Partner: Monnalisa


Best Adult Licensed Fashion Project: La Casa de Papel for Diesel

Brand: La Casa de Papel 
Licensor: Netflix 
Agent: CAA – GBG 
Partner: Diesel


Property of the Year: Bing

Brand: Bing 
Licensor: Acamar Films 
Agent: MDL (Maurizio Distefano Licensing)


Property of the Year, Special Mention: Barbie

Brand: Barbie  Licensor: Mattel  Agent:  Victoria Licensing & Marketing


Best Kiosk Project: DeAgostini Geo Ranger

Brand: Geo Ranger 
Licensor: DeAgostini


Best Licensed Publishing Project: Gapchinska for Malia Edizioni

Brand: Gapchinska
Licensor: Eugenia Gapchinska
Agent: MDL (Maurizio Distefano Licensing)
Partner: Malia Edizioni

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