Bologna Licensing Awards Winners Revealed

And the winners are…
License Global

May 7, 2020

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Now in its fourth year, the Bologna Licensing Awards has chosen its winners from a pool of many entries and has awarded projects across preschool, kids, teen and adult audiences. Special mentions have also been made for retail, fashion, publishing and the Best Property of the Year categories.

Judged by Cecilia Padula, senior director, programming, multibrand, ViacomCBS Italia; Federica Pitascio, TV programming and marketing manager, Rai Ragazzi; and Ivan Colecchia, senior vice president, global development, Kidz Global – the awards were announced online due to the COVID-19 disruption to trade exhibitions and events.

The winners of the Bologna Licensing Awards are:

 

Best Preschool Licensing Project – Capsule Collection Chicco Miraculous

Brand: Miraculous Ladybug


Licensor: Zag Studio


Agent: Planeta Junior


Partner: Artsana and Leolandia

 

Best Kids Licensing Project for Girls: Barbie by Filippo Laterza for Original Marines

Brand: Barbie


Licensor: Mattel


Agent: Victoria Licensing & Marketing


Partner: Original

Marines, Filippo Laterza

 

Best Kids Licensing Project for Boys: Nerf for Scarpe & Scarpe and Scarpamondo

Brand: Nerf


Licensor: Hasbro


Partner: Easy Shoes, Scarpe & Scarpe, Scarpamondo

 

Best Teen Licensing Programme: Dragon Ball

Brand: Dragon Ball 


Licensor: Toei Animation 


Agent: Starbright

 

Best Adult Licensing Project: Cioccolato Zaini for Barbie

Brand: Barbie 


Licensor: Mattel 


Agent: Victoria Licensing & Marketing 


Partner: Zaini

 

Best Retail Licensing Project: MTV for AW LAB

Brand: MTV 


Licensor: ViacomCBS Consumer Products 


Partner: AW LAB

 

Best Kids Licensed Fashion Project: Pink Panther for Monnalisa

Brand: Pink Panther 


Licensor: MGM (Metro Goldwyn Mayer) 


Agent: WildBrain CPLG 


Partner: Monnalisa

 

Best Adult Licensed Fashion Project: La Casa de Papel for Diesel

Brand: La Casa de Papel 


Licensor: Netflix 


Agent: CAA – GBG 


Partner: Diesel

 

Property of the Year: Bing

Brand: Bing 


Licensor: Acamar Films 


Agent: MDL (Maurizio Distefano Licensing)

 

Property of the Year, Special Mention: Barbie

Brand: Barbie  Licensor: Mattel  Agent:  Victoria Licensing & Marketing

 

Best Kiosk Project: DeAgostini Geo Ranger

Brand: Geo Ranger 


Licensor: DeAgostini

 

Best Licensed Publishing Project: Gapchinska for Malia Edizioni

Brand: Gapchinska


Licensor: Eugenia Gapchinska


Agent: MDL (Maurizio Distefano Licensing)


Partner: Malia Edizioni

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