The organizers of Brand Licensing Europe have confirmed the event will remain at ExCeL London until at least 2024.

Dates slated for the next five years are:

BLE, which celebrates its 21st anniversary in 2019, takes place Oct. 1-3 at ExCeL London. It has grown exponentially since its launch in 1999. Today, the event brings together more than 7,800 licensing professionals from all over the world to do business with 260-plus brand owners from across the licensing spectrum.

For 2019, BLE will highlight several licensing categories currently bursting with creativity and potential in Europe, including animation, gaming and esports, heritage and interiors and publishing. Immersive, interactive activations, pavilions and conference content will bring these categories to life and provide unique educational experiences for visitors.

“It’s a great feeling to lock down the dates for BLE right up until 2024,” says Anna Knight, event director, BLE. “And we wanted to share this news with the industry as soon as possible so they can also plan ahead.”

Register for BLE 2019 for free via the BLE website.