The year's Brand Licensing Europe will feature a new Brands & Lifestyle Theatre to offer visitors guidance on licensing within the worlds of sports, lifestyle and fashion brands.

Run in partnership with Brand Jam, the sessions are specifically tailored to the business of licensing brands, featuring powerful industry case studies, together with interpretation of how and why they are so successful.

"With so many opportunities existing for brands, we wanted to dedicate a segment of the show’s educational content to helping visitors learn about creating successful initiatives and harnessing these opportunities," says Darren Brechin, event director, BLE. “Located within the Brand & Lifestyle zone, these will be jam-packed sessions full of advice, examples and expertise, with the opportunity to ask lots of questions from those in the know.”

Sessions include:

These educational sessions are free to attend. A full program can be found at BrandLicensing.eu. Brand Licensing Europe will take place Oct. 7-9 at the Olympia exhibition hall in London.