BLE Names License This! Finalists

Brand Licensing Europe has announced the four finalists of its annual License This! competition for new creative concepts.

April 6, 2018

Four finalists will present their concept in front of live audience at BLE.

The finalists are:

Natu Natu, presented by Fran Bravo: An eco-friendly, cross-media project that features small, fantastic creatures and aims to help promote a more ecological way of life.
OiDroids, presented by Jonathan Klemenz: Pop-out and build collecible cardboard robot toys, aimed at the pocket money sector, each with quirky details and full of personality.
"Victoria Spunge," presented by Stuart Simpson: An animation series in development about the sweet, smart Victoria Spunge and her visits to her Grandpa, the eccentric inventor, Albert Custard.
Wussywat, presented by Simon Quinn and Simon Rolph: "Wussywat the Clumsy Cat" is a 2D animation series for 3- to 5-year-olds currently airing on CBeebies, about a curious and clumsy cat, discovering the world with his other animal friends.

“Nearly 40 entries for 2015 License This! provided an exciting session for the judges with much debate about the many different approaches taken by candidates,” Kelvyn Gardner, managing director, LIMA U.K. and judging panel chair. “There was a lot of very good material, so no easy task to whittle the entries down to four. Our four finalists each has a very good story to tell; we look forward to their pitches at BLE and encourage everyone to come along for what should be a very lively final.”

Other judges on the panel included Charlie Donaldson, joint managing director, Rocket Licensing; Tom Gunn, international brand director EMEA, MTV Networks, and Wendy Munt, managing director, Be Inspired Consulting.

The four finalists will now compete for a chance to win a grand prize valued at over £6,000.

The winner will receive a fully furnished stand at BLE 2016 to bring the property to market along with LIMA membership for one year and one ticket to the LIMA Licensing Essentials Course & Spring Fling Networking Party in May 2016.