BLE Boosts License This! Prize 2

Brand Licensing Europe has announced a raft of new prizes for the winner of this year’s License This! competition, which opens for entries today.

April 6, 2018

BLE Boosts License This! Prize 2

Brand Licensing Europe has announced a raft of new prizes, worth more than £6,000, for the winner of this year’s License This! competition, which opens for entries today.

Now celebrating its sixth year, the competition offers new creative concepts the opportunity to break into the global licensing industry.

This year’s winner will receive a fully furnished 9-square-meter stand at BLE 2016 to bring their property to market, as well as LIMA membership for one year and one ticket to the LIMA Licensing Essentials Course & Spring Fling Networking Party in May 2016.

The competition is open to any new property with its roots in publishing, art and design, television or digital media. Entries are reviewed by a panel of experts, who will shortlist four properties. These finalists will pitch their brand to the panel in front of a live audience at BLE on Oct. 15. ?

“Since its launch in 2010, License This! has consistently received a high standard of entries year on year," says Darren Brechin, event director,

BLE. "It attracts high-profile industry figures as judges who recognize the importance of fresh new properties, and provides a springboard for many who have gone on to achieve success as a result of entering. We’re thrilled to have LIMA as the competition sponsor for 2015 which has allowed us to offer this fantastic enhanced prize for the winner, and we look forward to finding the ‘next big thing.’”

 The 2014 winner was RaNT!, a fun and irreverent character who has something to say about the bits of modern life that really get on our nerves. Created by Adam Bestwick of Fourth Wall Brands, RaNT! has gained momentum since scooping up the award with current partnerships lunchware and stationery offerings from John Lewis.

Entry forms and competition rules can be found at

BrandLicensing.eu

. The deadline for entries is Sept. 4. Brand Licensing Europe 2015 will take place from Oct. 13-15 at London’s Olympia exhibition hall.

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