Now celebrating its sixth year, the competition offers new creative concepts the opportunity to break into the global licensing industry.
The competition is open to any new property with its roots in publishing, art and design, television or digital media. Entries are reviewed by a panel of experts, who will shortlist four properties. These finalists will pitch their brand to the panel in front of a live audience at BLE on Oct. 15. ?
“Since its launch in 2010, License This! has consistently received a high standard of entries year on year," says Darren Brechin, event director,
The 2014 winner was RaNT!, a fun and irreverent character who has something to say about the bits of modern life that really get on our nerves. Created by Adam Bestwick of Fourth Wall Brands, RaNT! has gained momentum since scooping up the award with current partnerships lunchware and stationery offerings from John Lewis.
Entry forms and competition rules can be found at
. The deadline for entries is Sept. 4. Brand Licensing Europe 2015 will take place from Oct. 13-15 at London’s Olympia exhibition hall.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.