Now celebrating its sixth year, the competition offers new creative concepts the opportunity to break into the global licensing industry.
This year’s winner will receive a fully furnished 9-square-meter stand at BLE 2016 to bring their property to market, as well as LIMA membership for one year and one ticket to the LIMA Licensing Essentials Course & Spring Fling Networking Party in May 2016.
The competition is open to any new property with its roots in publishing, art and design, television or digital media. Entries are reviewed by a panel of experts, who will shortlist four properties. These finalists will pitch their brand to the panel in front of a live audience at BLE on Oct. 15. ?
“Since its launch in 2010, License This! has consistently received a high standard of entries year on year," says Darren Brechin, event director,
The 2014 winner was RaNT!, a fun and irreverent character who has something to say about the bits of modern life that really get on our nerves. Created by Adam Bestwick of Fourth Wall Brands, RaNT! has gained momentum since scooping up the award with current partnerships lunchware and stationery offerings from John Lewis.
Entry forms and competition rules can be found at
. The deadline for entries is Sept. 4. Brand Licensing Europe 2015 will take place from Oct. 13-15 at London’s Olympia exhibition hall.
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