Leah Davis, head of marketing for Team GB at the British Olympic Association, and Simon Massie-Taylor, commercial director at the British Olympic Association, will tell the BLE audience the story of Team GB from Beijing to London, explaining how London 2012 was a game-changer for the BOA and how it has built and maintained an active fan base. They will share the vision for what happens now for Team GB and outline the key opportunities on the road to Rio, from licensing to events and everything in between.
“Team GB has been on a fantastic journey in the last few years, both on and off the field of play, but there is much more to come," says Davis. "We’re looking forward to sharing the story of our journey with the delegates at BLE and talking about some of our exciting plans on the road to Rio 2016 and beyond. We are a pretty unique sporting brand in
The keynote is part of the Licensing Academy program of talks and seminars held during BLE 2014. They are free to attend. The program can be found at
“It’s very exciting for us to welcome a brand that carries with it such warmth, strength and opportunity," says Darren Brechin, event director, BLE. "We all saw what was achieved with the brand around London 2012, and I’m looking forward to hearing Leah and Simon talk about the next chapter in its history.”
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