Following a successful run in 2019, the organizers of Brand Licensing Europe have announced that fashion will be the sole theme for 2020.
This year’s event achieved record visitor numbers once again with a rise of 3 percent to 8,062 and exhibiting companies also increased from 264 to 268.
Next year’s event, which returns to ExCeL London on Oct. 6-8, 2020, will encompass all things fashion licensing: apparel, footwear, accessories and beauty. Early stage plans include a live catwalk, with dramatic-themed fashion shows beamed onto all digital screens throughout the venue.
“BLE has become infamous for its themes and we are so excited about next year’s, we’ve been planning it for months,” says Anna Knight, vice president of licensing, Informa Markets. “What I love about fashion in licensing is how inclusive it is. It’s accessible to every BLE exhibitor and its appeal is universal: it’s relevant to every demographic and is gender, race, age and generation neutral.
“We all have an emotional connection with fashion,” continues Knight. “For years, toys have traditionally been the gateway to consumer products for brands. But apparel is now helping to drive experiences and build brands, especially for categories like eSports, which have an older, hardcore, merch-driven, fanbase. At BLE 2020, we will be exploring fast fashion, haute couture collabs, sustainability, the economy and more. One of the reasons we moved BLE to ExCeL was the potential it offered to create a more experiential show. We proved that this year with our activations and Fresh off the Runway showcase. But next year, our fashion theme will highlight what BLE at ExCeL can offer exhibitors and visitors.”
BLE 2019’s activations included Beyond the Book (publishing), Arcade (gaming and eSports) and Heritage x Interiors.
“They were a huge hit with visitors: interactive, inspirational, bold and beautiful; a real testament to the impact creative, successful licensing programs can have at retail,” adds Knight.
BLE 2020 takes place at ExCeL London from Oct. 6-8, 2020. Find out more at www.brandlicensingeurope.com