Amazon has opened a new retail location curated in part by local shoppers’ online shopping patterns. Dubbed Amazon 4-Star, the store will feature items ranked four stars and above. “We started with some of the most popular categories on Amazon.com including devices, consumer electronics, kitchen, home, toys, books and games, and chose only the products that customers have rated four stars and above, are top sellers or are new and trending,” according to a company statement.
The shop will offer discounts to Amazon Prime members, display “most-wished-for” products from its customers as well as products bought by other locals. Amazon 4-Star will also display its devices and provide customers a chance to try them out. Amazon 4-Star is open now in New York City’s SoHo neighborhood.