, the industry has seen an over nine percent increase in total revenue from 2019 to 2020. The analyst firm projects that video games will generate revenues of $159.3 billion by year's end.
What's more, is that the industry's gamers are very engaged with their favorite titles.
reported earlier this year that consumers spend more than six hours a week playing games. For some fans, even just watching gamers play games is a beloved pastime. According to Limelight, watching esports is more popular than watching sports for 18-25-year-old consumers.
The massive popularity of video games makes it a prime vertical for licensable brands. Few understand that fact better than Activision Blizzard. The
exhibitor has leveraged its diverse set of popular franchises to enable the company to deliver compelling experiences to a network of over 425 million players, including
Activision Blizzard is best known for blockbuster hits including
World of Warcraft, Hearthstone®, Overwatch, Overwatch League
Warcraft®, StarCraft®, Heroes of the Storm®, Diablo®, Call of Duty®, Crash Bandicoot®
franchises. In Asia specifically, Blizzard Entertainment has found substantial success with
"Overwatch," "Diablo" and "World of Warcraft."
This year, Activision Blizzard reported strong year-over-year growth and achieved second-quarter results significantly above its prior outlook. Through the Activision Blizzard Consumer Products Group, the company has also been steadily growing its licensing and merchandising business. The group has built an effective strategy that focuses on engaging the global fan with apparel, novels, figures, collectibles and more that celebrate and expand the experience of Activision Blizzard’s iconic stories, characters, and esports.” Just like its games, the Activision Blizzard Consumer Products Group works to create products that consider the fan's experience first.
Moving into fall 2020 and 2021, the Activision Blizzard Consumer Products Group continues to evolve that strategy even further through world-class licensing programmes and innovative products. Examples of most recent Activision Blizzard Consumer Products Group's world-class team-ups include diverse category licensees with Astro, KontrolFreek, Scuff, DRKN for Call of Duty, Days of Wonder/Asmodee for World of Warcraft, Dark Horse Digital, Mattel's Hot Wheels, Scholastic, illustrator Koyorin, for Overwatch, and Jeff Staple collaboration x Overwatch League to name a few.
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