Aardman has teamed up with Britain’s largest organic brand Yeo Valley Organic with a new collaboration on its children’s range Little Yeos and the recently re-launched pre-school favorite, “Timmy Time.”

Aardman is exhibiting at Festival of Licensing, the month-long virtual celebration of the global licensing industry, which takes place online Oct. 6-29. It’s free to register and attend via www.festivaloflicensing.com.

This is the fourth time that Aardman have teamed up with Little Yeos. The new promotion will feature Timmy – the littlest lamb in “Shaun the Sheep’s” flock and star of his own spin off show “Timmy Time,” which returned to CBeebies (U.K.) last year.

“We are so pleased to be partnering with Yeo Valley Organic again,” says Laura Burr, senior brand manager, Aardman. “Timmy loves learning about the world and we are delighted that this collaboration goes beyond a straightforward on-pack promotion, providing Timmy and his friends with a platform to help Yeo Valley Organic inspire young children to Put Nature First.” 

The partnership on “Little Yeos Fruity Favorites” four-pack will support children’s education in learning more about the environment, healthy lifestyle and taking care of the planet, supporting Yeo Valley Organic’s latest campaign to encourage its consumers to put nature first. The campaign, which is set to run for two-years, will allow Yeo Valley to feature “Timmy Time” on its channels sharing content about the environment and healthy lifestyles.

“We’re thrilled to be working with Aardman again and continuing our partnership on the Little Yeos range,” says Tor Crockatt, brand manager, Little Yeos. “Little Yeos is perfect for pre-school children and just like Timmy, our core consumers are also heading off to nursery school. Timmy’s cozy little Nursery in an old farm building nestled in the rolling hills, is like the real Yeo Valley family dairy farm in Somerset. As organic dairy farmers we’re keen to help show children the importance of the environment and ways they can help to Put Nature First. Just as Timmy and his animal friends learn together, we’ll be bringing a little bit of that to our Little Yeos consumers too.”

The “Timmy Time” partnership is now appearing on packs in store.

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