In this session, you will hear representatives from brand, agent, licensee and retailer answer the following questions: 1) Identify a brand that has developed a long term licensing programme and what you admire about it 2) Select one key element that will make the difference to a brand when developing a long term strategy from your point of view 3) What’s the biggest mistake brands make when developing their programmes 4) In the new climate when what should a brand do to protect itself and continue to grow?
- Nikki Samuels, CEO, factory
- Ruth Golightly, Head of Buying, Children's Clothing, Asda/George
- Ashley Holman, Managing Director, Riverside Brands
- Gabrielle Sims, Head of Licensing, FatFace
MODERATORS: Richard Pink, Managing Director, Pink Key Licensing