TV, streaming, film, short-form, podcast, YouTube, TikTok, WeChat… Kids are exposed today to more content channels than ever, but how are they consuming? Or are they multi-platform and the old way of looking at content – as delineated by channel – outdated? This webinar will explore all the ways kids’ behavior is changing, both pre-2020 and as a result of, and touch on how behaviors are shifting in 2021 for Gen Alpha.
Mark Kingston, SVP International Consumer Products, Viacom
Gary Pope, Co-founder, Kids Industries
Jon Gisby, EVP & MD, WildBrain Spark
Moderator - Anna Knight, VP of Licensing, Informa Markets