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Licensing Week Virtual: Brand & Lifestyle Experts Discuss What Licensees Want

The Brand Liaison’s Steven Heller moderates a panel featuring industry experts explaining what licensees really want in a licensing deal.

At the inaugural day of the first-ever Licensing Week Virtual, experts from all over the licensing industry came together to share insights and strategies. One such educational opportunity was in the form of a panel called, “What Do Licensees Want?”

Steven Heller, founder, The Brand Liaison, moderated the panel that featured five other industry experts: Chris Volpe, chief operating officer and chief financial officer, United Legwear and Apparel; Jeff Siskind, president, Castlewood Apparel Group; Cindy Levitt, senior vice president, licensing, Mad Engine; Jeffrey Fisher, president, Fashion Angels; and Brian Speciale, president and co-founder, The Comfy!

The discussion spanned understanding how and when to taking licensing risks, looking for insight and learning when you’re new to the licensing industry, as well as personal stories from each of the experts on how they created a successful licensing program, the opportunities presenting themselves through e-commerce, licensing strategies and more.

In short, as Heller said while opening the panel, this advice is basically “what licensees want served up to you on a silver platter.”

From Levitt’s experience creating licensing programs in Japan with Studio Ghibli, which she calls one of the most magical experiences of her life, to Speciale’s insights on what it’s like to be new to the licensing industry with a product with incredible potential, there’s something in this panel for every member of the licensing industry.

If you missed the panel, don’t worry. Those who are registered for the event can re-watch all of the panels and presentations up to one week after the event is over. Other perks come with registration, too, like a Matchmaking Service, the opportunity to walk the virtual show floor and more. Register for the first-ever Licensing Week Virtual by clicking here.

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