With a robust number of licensees to support their newest projects, Sony Pictures Consumer Products is hedging on nostalgia to promote its films. Here, Jamie Stevens, executive vice president, worldwide consumer products, explains why they want to...
The Emoji Company and Kipling APAC have teamed up to launch a new handbag and accessories collection, called the Kipling x Emoji Asia Exclusive collection.
Everything in China is big–including its economy. The country is experiencing a fast expansion in every way. How will it effect the global licensing industry?
As the film industry adjusts to how consumers are viewing the latest blockbusters, licensees are finding it challenging to forecast which movie will be the next consumer product hit and how soon it needs to be on shelf, but also what to do if a...
Print is alive and well in the children's books section, with licensed books for the under-12 set accounting for more than a quarter of overall book sales for 2017.
It’s possible to spend your free time like you’re on your very own show at Nat Geo. The company is extending its consumer product line to give its fans exclusive experiences that only they can do.
Whether they’re moving, looking to refresh their space or renovating their home, consumers are continuing to lift up the home category–and licensed brands are cashing in.
Universal Brand Development's Vince Klaseus has organized an infrastructure that builds global brands from a distinctly Universal point-of-view.