In late 2019, the world learned of a new disease first identified in Wuhan, China. The virus causing that disease, COVID-19, was revealed to be highly contagious and potentially deadly. The threat of the virus caused worldwide concern and prompted lockdowns all over the world. No business was untouched by the pandemic, and we’re still seeing its effects to this day. But how will it impact 2021 and beyond?
License Global examined this question and more in its new insights report entitled “License Global Insights – COVID-19: What Happens Next?” From future outlooks to portfolio consolidation and more, this extensive study explores the most important questions everyone in the licensing industry needs answers to during this challenging time. We’ve seen the immediate effects of COVID-19, but how will the pandemic affect the future? When restrictions are lifted, will we see any long-term changes? What will the main areas of impact be? What are the upcoming challenges that must be overcome?