In late 2019, the world learned of a new disease first identified in Wuhan, China. The virus causing that disease, COVID-19, was revealed to be highly contagious and potentially deadly. Globally the threat of the virus has caused worldwide concern and prompted lockdowns all over the world. No business was untouched by the pandemic, and we’re still seeing the effects to this day. But how has it impacted licensing thus far?
License Global revealed this and more in its newest insights report: “License Global Insights – COVID-19: What Happens Next?” From regional outlooks to long-term impacts and more, this extensive study touches on the most important questions everyone in the licensing industry needs answers for during this unprecedented time. How have licensing contracts changed? What have renegotiations been like and what does that say about the industry? What are the main areas of impact? What are internal challenges that must be faced?