In late 2019, the world learned of a new disease first identified in Wuhan, China. The virus causing that disease, COVID-19, was revealed to be highly contagious and potentially deadly. Globally the threat of the virus has caused worldwide concern and prompted lockdowns all over the world. No business was untouched by the pandemic, and we’re still seeing the effects to this day. But how has it impacted licensing thus far, especially in regard to consumer behavior, social media and the retail landscape?
License Global revealed this and more in its newest insights report: “License Global Insights – COVID-19: What Happens Next?” From how consumers are behaving in this new landscape, the impact of social distancing and temporary business shuttering on the retail market to long-term impacts of social media and more, this extensive study touches on the most important questions everyone in the licensing industry needs answers for during this unprecedented time.