License! Global Challenge Heads to Bologna Book Fair

In partnership with License! Global magazine, the Bologna Children’s Book Fair will launch a new contest to showcase the publishing property with the highest merchandising potential. Comic books, manga, children’s books, novels, and other published works can be entered. The only restriction is that the property has not yet had a licensing program.

License! Global’s editorial staff will pre-select a shortlist of entries among all the properties submitted on the online service of the TV/Film & Licensing Rights Centre.

These entries will be showcased during a session to be held during the Fair and presented to an International Jury of licensing industry leaders who will pick a Grand Prize winner, receiving media attention and professional advice on how to develop the property. As part of the prize, Licensing International Expo will award the Grand Prize winner with a free stand at Licensing International 2008 in New York in June and will be written up in License! Global magazine.

For more information, and to enter a submission, click here.