Merlin Entertainment will open a Legoland Discovery Centre, an indoor Lego world designed for families and children aged 2 to 12. The New Jersey location at the Meadowlands Xanadu entertainment and retail complex, set to open later this year, will be Legoland’s second and largest location in the United States.
The 44,000-square-foot, interactive virtual city will feature a huge central iconic structure fabricated entirely of the iconic interlocking colored bricks; and activities ranging from hands-on Lego play to life-sized Lego adventures designed to provide hours of family entertainment centered around children.
The attraction will also combine Lego model building and unusual construction challenges with theme park-like attractions such as a dragon ride, adventure trail, and 4D cinema incorporating Lego-based special effects. Other highlights will include a Duplo play area for younger children, birthday party rooms, a Lego cafe, a Lego store, and a special room with rotating exhibitions of work by master Lego builders.