The LEGO Group and Nickelodeon have expanded their global partnership to develop construction toys inspired by the new “Teenage Mutant Ninja Turtles” TV series.
The collection is slated to launch in North America and the U.K. in January 2013 and will roll out in global markets later in the year.
Nickelodeon's CG-animated “Teenage Mutant Ninja Turtles” premiered Sept. 29, drawing close to 12 million viewers during its premiere weekend.
The new LEGO line brings the series to life with a series of vehicles, scenes and LEGO mini-figures.
"Following the triumphant return to TV of Nickelodeon's ‘Teenage Mutant Ninja Turtles,’ we're very excited to expand our connection with our audience and fans through stellar creative play with one of the most respected and admired brands in the world–LEGO," says Manuel Torres, senior vice president global toys and electronics, Nickelodeon. "LEGO's system of play combined with Teenage Mutant Ninja Turtle power will lend itself to hours and hours of creativity and fun for kids and families around the globe."