Lawless Entertainment is continuing the expansion of The Little Prince brand in North America through a new partnership with Montrichard for kid’s watches.
Using art from the classic French novella, the line of kid’s watches will be sold in English-speaking territories in the U.S., Mexico and Canada.
“As a leader in the U.S. kid’s watch industry, we believe that the Little Prince will offer great opportunities to retailers’ assortments,” says Remi Chabrat, chief executive officer, Montrichard Group. “This French book remains one of the most widely read books for kids around the world. The titular character, the Little Prince, continues to attract children of all ages and the production of an exclusive kid’s watch collection is a reflection of the character’s timelessness and universal appeal."