News

Latest news on brand licensing collaborations and brand extensions from the editorial team at License Global.

Heathside action figures.
Branded Products
Heathside to Launch Licensed Action Figures Multiple TitlesHeathside to Launch Licensed Action Figures Multiple Titles

Titles include “Space 1999” and “Thunderbirds.”

byLicense Global, Content Editor
Mar 25, 2024
|
1 Min Read
Forever 21 x Ford Collection.
Apparel
Forever 21 and Ford Launch Limited-Edition FashionForever 21 and Ford Launch Limited-Edition Fashion
byLicense Global
Mar 25, 2024
1 Min Read
“Berserk” merch.
Apparel
Bioworld’s Atsuko Drops New ‘Berserk’ MerchBioworld’s Atsuko Drops New ‘Berserk’ Merch
byLicense Global
Mar 25, 2024
1 Min Read
PUMA x Sophia Chang Collection
Footwear
PUMA and Sophia Chang Introduce CollabPUMA and Sophia Chang Introduce Collab
byLicense Global
Mar 25, 2024
1 Min Read
Loony Tunes consumer products program, Warner Bros. Discovery Global Consumer Products, International Olympic Committee
Entertainment
WB Discovery Global Consumer Products, International Olympic Committee Team UpWB Discovery Global Consumer Products, International Olympic Committee Team Up
byLicense Global
Mar 25, 2024
2 Min Read
Darth Maul Hilt Lightsaber, Disney Consumer Products, Lucasfilm
Movies
Imperial March: Star Wars Takes Over Empire State Building to Celebrate New LicenseesImperial March: Star Wars Takes Over Empire State Building to Celebrate New Licensees
byBen Roberts
Mar 22, 2024
5 Min Read
The Shrek x Lush collection.
Beauty & Cosmetics
Shrek Scents Coming to Lush
Shrek Scents Coming to Lush
Mar 21, 2024
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1 Min Read
byLicense Global, Content Editor
NASCAR on Cryptoys.
Technology
OnChain Studios Inks Multiyear Cryptoys Partnership with NASCAR
OnChain Studios Inks Multiyear Cryptoys Partnership with NASCAR
Mar 21, 2024
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1 Min Read
byLicense Global, Content Editor
IPs featured at the Mattel Adventure Park in Kansas City.
Location-Based Entertainment
Mattel Adventure Park Kansas City Set for 2026 Opening
Mattel Adventure Park Kansas City Set for 2026 Opening
Mar 21, 2024
|
2 Min Read
byLicense Global, Content Editor
Helmets featured in the Formula 1 Exhibition.
Location-Based Entertainment
Formula 1 Exhibition Debuts in Toronto
Formula 1 Exhibition Debuts in Toronto
Mar 21, 2024
|
4 Min Read
byLicense Global, Content Editor
Chupa Chups luggage by American Tourister.
Branded Products
Chupa Chups x American Tourister Travel Collection
Chupa Chups x American Tourister Travel Collection
Mar 21, 2024
|
1 Min Read
byLicense Global, Content Editor
The LEGO Islands in Fortnite.
Video Games
LEGO Group, Epic Games Release New Fortnite Creator Options
LEGO Group, Epic Games Release New Fortnite Creator Options
Mar 21, 2024
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2 Min Read
byLicense Global, Content Editor
Creamy Italian MVP Subway Sauce with Tortellini Salad, Subway
Food & Beverage
Subway Sauces Launch in Grocery Stores Across U.S.
Subway Sauces Launch in Grocery Stores Across U.S.
Mar 21, 2024
|
2 Min Read
byLicense Global, Content Editor
Jonah Lomu vs England at 1995 Rugby World Cup, Licensing Link Europe
Rugby
Jonah Lomu Estate Taps Licensing Link Europe for U.K., Ireland
Jonah Lomu Estate Taps Licensing Link Europe for U.K., Ireland
Mar 21, 2024
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2 Min Read
byLicense Global, Content Editor
"Totally Spies!," Banijay Kids & Family
Streaming & TV
Multiple Licensing Agents Appointed for ‘Totally Spies!’
Multiple Licensing Agents Appointed for ‘Totally Spies!’
Mar 21, 2024
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1 Min Read
byLicense Global, Content Editor
Location-Based Entertainment
The Loyal Subjects Toy to Host Free Mega Skate Party
The Loyal Subjects Toy to Host Free Mega Skate Party
Mar 21, 2024
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1 Min Read
byLicense Global, Content Editor
Dungeons & Dragons: Red Dragon’s Tale set, LEGO
Toys & Games
LEGO Unveils Dungeons & Dragons LEGO Set
LEGO Unveils Dungeons & Dragons LEGO Set
Mar 20, 2024
|
3 Min Read
byLicense Global, Content Editor
LaMelo Ball’s Latest Signature Sneaker, PUMA Hoops
Footwear
PUMA Hoops Unveils New LaMelo Ball Signature Sneaker
PUMA Hoops Unveils New LaMelo Ball Signature Sneaker
Mar 20, 2024
|
1 Min Read
byLicense Global, Content Editor
The International Kids Licensing Days (IKLD).
Licensing Events
The International Kids Licensing Days Return to Bologna Children’s Book Fair
The International Kids Licensing Days Return to Bologna Children’s Book Fair
Mar 20, 2024
|
3 Min Read
byLicense Global, Content Editor
Pets
Warner Bros. Discovery Global Consumer Products Release Branded Pet Products
Warner Bros. Discovery Global Consumer Products Release Branded Pet Products
Mar 20, 2024
|
2 Min Read
byLicense Global, Content Editor
Oris Eddu blouse design.
Apparel
Oris Eddu and alice + olivia Release Limited-Edition Collab
Oris Eddu and alice + olivia Release Limited-Edition Collab
Mar 20, 2024
|
1 Min Read
byLicense Global, Content Editor
Dungeons & Dragons.
Video Games
Gameloft Montreal to Develop Dungeons & Dragons PC and Console Game
Gameloft Montreal to Develop Dungeons & Dragons PC and Console Game
Mar 20, 2024
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2 Min Read
byLicense Global, Content Editor
TWIX Salted Caramel Concrete, Freddy’s
Food & Beverage
Freddy’s Launches TWIX Salted Caramel Concrete
Freddy’s Launches TWIX Salted Caramel Concrete
Mar 20, 2024
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1 Min Read
byLicense Global, Content Editor
MONOPOLY: The Beatles Edition, The Op Games
Toys & Games
The Op Games Launches Monopoly: The Beatles Edition
The Op Games Launches Monopoly: The Beatles Edition
Mar 20, 2024
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2 Min Read
byLicense Global, Content Editor
Paramount Consumer Products and Experiences logo
Video Games
Paramount Game Studios Brings ‘Avatar: The Last Airbender’ to Roblox
Paramount Game Studios Brings ‘Avatar: The Last Airbender’ to Roblox
Mar 20, 2024
|
1 Min Read
byLicense Global, Content Editor
Cover art for “Princess Peach: Showtime!”
Branded Products
Kung Fu Tea, Nintendo Switch Celebrate ‘Princess Peach: Showtime!’
Kung Fu Tea, Nintendo Switch Celebrate ‘Princess Peach: Showtime!’
Mar 19, 2024
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1 Min Read
byLicense Global, Content Editor
"Frozen" playing card deck.
Branded Products
Bicycle Playing Cards Announces Disney-Inspired Card Decks
Bicycle Playing Cards Announces Disney-Inspired Card Decks
Mar 19, 2024
|
1 Min Read
byLicense Global, Content Editor
Blue Label by Original Penguin
Beauty & Cosmetics
Original Penguin Launches Fragrance
Original Penguin Launches Fragrance
Mar 19, 2024
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1 Min Read
byLicense Global, Content Editor
Artist impression of ‘Bluey’ Themed Hotel Bedroom, CBeebies Land Hotel, Alton Towers Resort, BBC Studios
Location-Based Entertainment
Alton Towers Unveils ‘Bluey’-Themed Hotel Rooms
Alton Towers Unveils ‘Bluey’-Themed Hotel Rooms
Mar 19, 2024
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2 Min Read
byLicense Global, Content Editor
Ed Stafford OLPRO Outdoor Range, Brandgenuity
Lifestyle
Brandgenuity Introduces Ed Stafford OLPRO Outdoor Range
Brandgenuity Introduces Ed Stafford OLPRO Outdoor Range
Mar 19, 2024
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3 Min Read
byLicense Global, Content Editor
Bill Hader, image credit Robert Trachtenberg
Movies
Bill Hader to Star in Warner Bros. Pictures Animation’s ‘The Cat in the Hat’
Bill Hader to Star in Warner Bros. Pictures Animation’s ‘The Cat in the Hat’
Mar 19, 2024
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2 Min Read
byLicense Global, Content Editor
Ubisoft logo
Video Games
Ubisoft Announces ‘Waves of Change’ In-Game Charity Event
Ubisoft Announces ‘Waves of Change’ In-Game Charity Event
Mar 19, 2024
|
2 Min Read
byLicense Global, Content Editor
Palace x Gap apparel collection
Apparel
Gap and Palace Announce Collaboration
Gap and Palace Announce Collaboration
Mar 19, 2024
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3 Min Read
byLicense Global, Content Editor
Modern Baker Superloaf, Hovis
Food & Beverage
Hovis Partners with Health-Focused Start-Up, Modern Baker
Hovis Partners with Health-Focused Start-Up, Modern Baker
Mar 19, 2024
|
1 Min Read
byLicense Global, Content Editor
Afternoon Tea with Peter Rabbit, The Peninsula, The World of Peter Rabbit
Location-Based Entertainment
The Peninsula London Welcomes Peter Rabbit This Easter
The Peninsula London Welcomes Peter Rabbit This Easter
Mar 19, 2024
|
2 Min Read
byLicense Global, Content Editor
Latest News

Latest Video

25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum
25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum
25 Years of Brand Licensing Europe – A Conversation with Banijay Rights
25 Years of Brand Licensing Europe – A Conversation with Banijay Rights

Editor's Choice

Fashion Licensing Editor's Picks 2024, License Global
Fashion
Editor's Choice: Fashion Collaborations that Defined 2024
Editor's Choice: Fashion Collaborations that Defined 2024

Dec 6, 2024

“Harry Potter: Magic at Play” in Chicago.
Location-Based Entertainment
The X Factor: How Original X Productions is Revolutionizing Location-Based Entertainment
The X Factor: How Original X Productions is Revolutionizing Location-Based Entertainment

Dec 6, 2024

The cover of “Funko Fusion” for PlayStation 5.
Entertainment
Exploring the Funkoverse
Exploring the Funkoverse

Dec 6, 2024

Sponsored Content

John Deere prioritizes agriculture and agriculture innovation
Sponsored Content
Growing with Purpose: John Deere’s Licensing Programs Aim to Expand Reach and Instill Positive Values Worldwide
Growing with Purpose: John Deere’s Licensing Programs Aim to Expand Reach and Instill Positive Values Worldwide

Dec 9, 2024

Sponsored Content
Nostalgia Trend Brings Back Iconic '80s Toy: Madballs
Nostalgia Trend Brings Back Iconic '80s Toy: Madballs

Dec 2, 2024

License Global's Deep Dive into Fashion Licensing
Sponsored Content
New Report: Deep Dive into Fashion Licensing
New Report: Deep Dive into Fashion Licensing

Nov 13, 2024

The December 2024 Issue is Out Now

License Global December 2024 issue

LATEST ISSUE

'Wicked' Takes Over License Global's December Issue!

The latest issue of License Global has launched! License Global’s December 2024 magazine features Universal discussing “Wicked,” our Gen Z Fashion Report predicts what businesses need to succeed with the demographic, we predict which toys will make their mark in the new year in The License Global Toy Forecast 2025, License Global's Influentials amplifies those in the brand licensing industry who have made a difference, we look back at some of the biggest licensing deals from 2024, and much more.

Movies

‘Wicked:’ A Product Campaign that Defies Gravity

Fashion

The Gen Z Fashion Report

Rankings and Lists

The Influentials 2024

Toys & Games

The License Global Toy Forecast 2025

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