News

Latest news on brand licensing collaborations and brand extensions from the editorial team at License Global.

Licensing Events

Finalists Announced for Brand & Lifestyle Licensing Awards 2024 Finalists Announced for Brand & Lifestyle Licensing Awards 2024

Event takes place April 25.

byLicense Global, Content Editor

Mar 28, 2024

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2 Min Read

Hot Wheels Flippin Fast die-cast.

Hot Wheels Unveils New Die-Cast Ahead of Autism Acceptance Month Hot Wheels Unveils New Die-Cast Ahead of Autism Acceptance Month

byLicense Global

Mar 28, 2024

2 Min Read

Skittles drinks.

Food & Beverage

Fire Brands and Mars Wrigley Announce Skittles Drinks Fire Brands and Mars Wrigley Announce Skittles Drinks

byLicense Global

Mar 28, 2024

1 Min Read

Harlem Globetrotters logo

Harlem Globetrotters Sign with IMG Harlem Globetrotters Sign with IMG

byLicense Global

Mar 28, 2024

2 Min Read

Lilly Pulitzer bedspread.

Pottery Barn Launchs Lilly Pulitzer Collections Pottery Barn Launchs Lilly Pulitzer Collections

byLicense Global

Mar 28, 2024

2 Min Read

"Bing" at Diergaarde Blijdorp (Rotterdam Zoo).

Location-Based Entertainment

Acamar Films Launches International Zoo with Diergaarde Blijdorp Acamar Films Launches International Zoo with Diergaarde Blijdorp

byLicense Global

Mar 28, 2024

2 Min Read

“Cult of the Lamb” comic.

Devolver Digital, Oni Press Partner for ‘Cult of the Lamb’ Publishing

Devolver Digital, Oni Press Partner for ‘Cult of the Lamb’ Publishing

byLicense Global, Content Editor

Katie Huber.

Fred Rogers Productions Names Senior Director of Licensing

Fred Rogers Productions Names Senior Director of Licensing

byLicense Global, Content Editor

Hasbro Women Innovators of Play 2024.

Hasbro Women Innovators of Play Returns with New Event, Challenge

Hasbro Women Innovators of Play Returns with New Event, Challenge

byLicense Global, Content Editor

"Sesame Street" Crocs.

Foot Locker Collaborates with ‘Sesame Street’ x Crocs

Foot Locker Collaborates with ‘Sesame Street’ x Crocs

byLicense Global, Content Editor

Louis Vuitton, Tyler, the Creator Unveil Spring Collection

Louis Vuitton, Tyler, the Creator Unveil Spring Collection

byLicense Global, Content Editor

Bluey toys available from Home Chef.

Branded Products

Home Chef Debuts Menu Collaboration with ‘Bluey’

Home Chef Debuts Menu Collaboration with ‘Bluey’

byLicense Global, Content Editor

“Fraggle Rock” LIVE.

Location-Based Entertainment

Jim Henson Company, Brad Simon Organization for 'Fraggle Rock’ Tour

Jim Henson Company, Brad Simon Organization for 'Fraggle Rock’ Tour

byLicense Global, Content Editor

e.l.f. Beauty x Liquid Death

Beauty & Cosmetics

e.l.f. Beauty Collabs with Liquid Death

e.l.f. Beauty Collabs with Liquid Death

byLicense Global, Content Editor

The Pickle Rick Pickle-In-A-Pouch

Branded Products

Van Holten’s to Launch ‘Rick and Morty’-Themed Pickle-In-A-Pouch

Van Holten’s to Launch ‘Rick and Morty’-Themed Pickle-In-A-Pouch

byLicense Global, Content Editor

Martha Stewart wearing Tractor Supply Company apparel.

Tractor Supply Company, Martha Stewart Launch Garden Apparel

Tractor Supply Company, Martha Stewart Launch Garden Apparel

byLicense Global, Content Editor

Pabst Blue Ribbon, Pabst Brewing Company, Licensing Haus

Food & Beverage

Pabst Brewing Company to Work with Licensing Haus

Pabst Brewing Company to Work with Licensing Haus

byLicense Global, Content Editor

Words With Friends x BBC Earth collaboration

BBC Earth, Zynga Bring Nature Inspiration to ‘Words With Friends’

BBC Earth, Zynga Bring Nature Inspiration to ‘Words With Friends’

byLicense Global, Content Editor

Universal Monsters storefront.

Retail News & Trends

Universal Monsters Store Opens at Universal CityWalk

Universal Monsters Store Opens at Universal CityWalk

byLicense Global, Content Editor

Blippi & Friends Channel, Moonbug Entertainment

Moonbug Launches First IP-Branded 24/7 Linear Channel ‘Blippi & Friends’ in the MENA Region

Moonbug Launches First IP-Branded 24/7 Linear Channel ‘Blippi & Friends’ in the MENA Region

byLicense Global, Content Editor

Hasbro Announces Changes to Board of Directors

Hasbro Announces Changes to Board of Directors

byLicense Global, Content Editor

"Trolls" Nutriburst Gummies.

Branded Products

Nutriburst Introduces ‘Trolls’ Vitamin Gummies

Nutriburst Introduces ‘Trolls’ Vitamin Gummies

byLicense Global, Content Editor

The Hershey Company.

Location-Based Entertainment

Hershey Company to Launch Location-Based Entertainment Venture

Hershey Company to Launch Location-Based Entertainment Venture

byLicense Global, Content Editor

Formula 1 trading cards and stickers, Topps

Formula 1, Topps Announce Long-Term Renewal

Formula 1, Topps Announce Long-Term Renewal

byLicense Global, Content Editor

Biltmore House, LMCA

Biltmore Partners with LMCA

Biltmore Partners with LMCA

byLicense Global, Content Editor

Aéropostale, Global Citizen Apparel Collection

Aéropostale, Global Citizen Apparel Collection

Aéropostale, Global Citizen Apparel Collection

byLicense Global, Content Editor

Fungiball Fantast Tennis, Professional Tennis Players Association, Winners Alliance

Fungiball Secures Rights to Tennis Stars for Fantasy Tennis Game

Fungiball Secures Rights to Tennis Stars for Fantasy Tennis Game

byLicense Global, Content Editor

Hyde Park Winter Wonderland

Location-Based Entertainment

IMG Extends Hyde Park Winter Wonderland Contract

IMG Extends Hyde Park Winter Wonderland Contract

byLicense Global, Content Editor

Qiddiya City Dragon Ball Theme Park, Falcon’s Creative Group

Location-Based Entertainment

Falcon’s Reveals Key Role in First ‘Dragon Ball’ Theme Park

Falcon’s Reveals Key Role in First ‘Dragon Ball’ Theme Park

byLicense Global, Content Editor

Food & Beverage

SpongeBob Smoothies Launch from Big Easy Blends

SpongeBob Smoothies Launch from Big Easy Blends

byLicense Global, Content Editor

Autism friendly collection, Thomas & Friends, National Autistic Society

Thomas & Friends, National Autistic Society Team up with Tesco F&F for Autistic-Friendly Clothing

Thomas & Friends, National Autistic Society Team up with Tesco F&F for Autistic-Friendly Clothing

byLicense Global, Content Editor

Sonic “Ragnarok Online” event.

Discover ‘Sonic’ with an Exclusive ‘Ragnarok Online’ Event

Discover ‘Sonic’ with an Exclusive ‘Ragnarok Online’ Event

byLicense Global, Content Editor

Retail News & Trends

Pop Mart Opens Second Store in L.A.

Pop Mart Opens Second Store in L.A.

byLicense Global, Content Editor

Wemade Partners with MLB, KBO, CPBL and Athlete, Aaron Judge

Wemade Partners with MLB, KBO, CPBL and Athlete, Aaron Judge

byLicense Global, Content Editor

Deepika Padukone with her Pottery Barn collection.

Pottery Barn x Deepika Padukone Collab Launches

Pottery Barn x Deepika Padukone Collab Launches

byLicense Global, Content Editor

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