News

Latest news on brand licensing collaborations and brand extensions from the editorial team at License Global.

“Odd Squad” book.
Entertainment
Sinking Ship Entertainment’s Licensing for ‘Odd Squad’ Adds New ProductsSinking Ship Entertainment’s Licensing for ‘Odd Squad’ Adds New Products

New partners include Larousse Publishing in France and Braum’s and Really Big Coloring in the U.S.

byLicense Global, Content Editor
Apr 4, 2024
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1 Min Read
“The Princess Bride” pinball machine.
Toys & Games
‘The Princess Bride’ Gets Pinball Game‘The Princess Bride’ Gets Pinball Game
byLicense Global
Apr 4, 2024
1 Min Read
Dolly Parton calendars.
Publishing
Andrews McMeel Publishing to Release Dolly Parton CalendarsAndrews McMeel Publishing to Release Dolly Parton Calendars
byLicense Global
Apr 3, 2024
1 Min Read
emoji exhibit at IOMA.
Location-Based Entertainment
emoji and IOMA Unveil Art Exhibitionemoji and IOMA Unveil Art Exhibition
byLicense Global
Apr 3, 2024
2 Min Read
thumbnail
Entertainment
Disguise Intros Costumes for ‘Ghostbusters: Frozen Empire’Disguise Intros Costumes for ‘Ghostbusters: Frozen Empire’
byLicense Global
Apr 3, 2024
1 Min Read
Firefly logo.
Entertainment
Electric Entertainment Taps Firefly as Licensing Agent for ‘The Librarians: The Next Chapter’Electric Entertainment Taps Firefly as Licensing Agent for ‘The Librarians: The Next Chapter’
byLicense Global
Apr 3, 2024
1 Min Read
Baby Shark in "Brawl Stars."
Video Games
Baby Shark Teams Up with Supercell’s ‘Brawl Stars’
Baby Shark Teams Up with Supercell’s ‘Brawl Stars’
Apr 3, 2024
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1 Min Read
byLicense Global, Content Editor
Mister Softee.
Food & Beverage
Surge Brands Serves Up Licensing Program for Mister Softee
Surge Brands Serves Up Licensing Program for Mister Softee
Apr 3, 2024
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1 Min Read
byLicense Global, Content Editor
SpongeBob SquarePants apparel.
Fashion
BoxLunch Launches Merch Celebrating 25 Years of ‘SpongeBob’
BoxLunch Launches Merch Celebrating 25 Years of ‘SpongeBob’
Apr 3, 2024
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1 Min Read
byLicense Global, Content Editor
Total Solar Eclipse Doughnut.
Food & Beverage
Krispy Kreme Reveals Total Solar Eclipse Doughnut with OREO Cookie and Pieces
Krispy Kreme Reveals Total Solar Eclipse Doughnut with OREO Cookie and Pieces
Apr 3, 2024
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1 Min Read
byLicense Global, Content Editor
Looney Tunes pins.
Entertainment
Warner Bros. Discovery Announces ACME Fools
Warner Bros. Discovery Announces ACME Fools
Apr 2, 2024
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3 Min Read
byLicense Global, Content Editor
Velveeta Gold Hair Dye.
Branded Products
Velveeta Announces Limited-Edition Velveeta Gold Hair Dye
Velveeta Announces Limited-Edition Velveeta Gold Hair Dye
Apr 2, 2024
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1 Min Read
byLicense Global, Content Editor
“Masha and the Bear.”
Publishing
Animaccord Strengthens Global Publishing for ‘Masha and the Bear’
Animaccord Strengthens Global Publishing for ‘Masha and the Bear’
Apr 2, 2024
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2 Min Read
byLicense Global, Content Editor
“Eternal Sunshine of the Spotless Mind.” 
Apparel
‘Eternal Sunshine of the Spotless Mind’ x Brain Dead Collab
‘Eternal Sunshine of the Spotless Mind’ x Brain Dead Collab
Apr 2, 2024
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1 Min Read
byLicense Global, Content Editor
Dungeons & Dragons as featured in “Stumble Guys.”
Toys & Games
Dungeons & Dragons Celebrates 50th with ‘Stumble Guys’
Dungeons & Dragons Celebrates 50th with ‘Stumble Guys’
Apr 2, 2024
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1 Min Read
byLicense Global, Content Editor
Care Bears.
Accessories
Concept One, Little K Clothing Partner for Care Bear Deals
Concept One, Little K Clothing Partner for Care Bear Deals
Apr 2, 2024
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1 Min Read
byLicense Global, Content Editor
Wildlife habitats from Wildlife and Birdcare Nature Recovery Project and Royal Horticultural Society.
Garden
RHS, Wildlife and Birdcare Nature Recovery Project Partner
RHS, Wildlife and Birdcare Nature Recovery Project Partner
Apr 2, 2024
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2 Min Read
byLicense Global, Content Editor
AERIN collection for Williams Sonoma.
Home
Williams Sonoma Expands AERIN Deal
Williams Sonoma Expands AERIN Deal
Apr 1, 2024
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1 Min Read
byLicense Global, Content Editor
Caelynn Bell.
Fashion
Dillard’s Launches Caelynn Bell for Gianni Bini
Dillard’s Launches Caelynn Bell for Gianni Bini
Apr 1, 2024
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1 Min Read
byLicense Global, Content Editor
Deddy Bears.
Toys & Games
Innov8 Names Licensing Agents for Deddy Bears
Innov8 Names Licensing Agents for Deddy Bears
Apr 1, 2024
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2 Min Read
byLicense Global, Content Editor
"The Simpsons" action figures.
Toys & Games
JAKKS Pacific to Release ‘Simpsons’ Toys and Collectibles
JAKKS Pacific to Release ‘Simpsons’ Toys and Collectibles
Apr 1, 2024
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1 Min Read
byLicense Global, Content Editor
Jason Wu
Fashion
The Brand Liaison to be Official Licensing Partner for Jason Wu
The Brand Liaison to be Official Licensing Partner for Jason Wu
Apr 1, 2024
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1 Min Read
byLicense Global, Content Editor
"Naruto" takeover at Silverlake Ramen.
Location-Based Entertainment
‘Naruto’-Themed Restaurant Collab to Launch at Silverlake Ramen
‘Naruto’-Themed Restaurant Collab to Launch at Silverlake Ramen
Apr 1, 2024
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2 Min Read
byLicense Global, Content Editor
Jack Link’s WILD Dr Pepper-inspired meat sticks and jerky.
Branded Products
Jack Link’s Unveils Collaboration with Dr. Pepper
Jack Link’s Unveils Collaboration with Dr. Pepper
Apr 1, 2024
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1 Min Read
byLicense Global, Content Editor
Jack Daniel’s Tennessee Whiskey bottle with McLaren branding.
Branded Products
Jack Daniel’s, McLaren Racing Unveil 2024 Tennessee Whiskey Bottle
Jack Daniel’s, McLaren Racing Unveil 2024 Tennessee Whiskey Bottle
Apr 1, 2024
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1 Min Read
byLicense Global, Content Editor
Dream cookies.
Food & Beverage
Tim Hortons Launches Dream Cookies Featuring Mini Candies
Tim Hortons Launches Dream Cookies Featuring Mini Candies
Mar 29, 2024
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1 Min Read
byLicense Global, Content Editor
Play-Doh art.
Toys & Games
Hasbro, Horizon Group USA Ink Play-Doh Deal
Hasbro, Horizon Group USA Ink Play-Doh Deal
Mar 29, 2024
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1 Min Read
byLicense Global, Content Editor
The Teletubbies as MetaPals.
Technology
WildBrain CPLG, MetaPals Ink Global Deal for Teletubbies
WildBrain CPLG, MetaPals Ink Global Deal for Teletubbies
Mar 29, 2024
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2 Min Read
byLicense Global, Content Editor
Vikram Sharma.
Entertainment
Warner Bros. Discovery Taps Consumer Products VP for Asia/Pacific
Warner Bros. Discovery Taps Consumer Products VP for Asia/Pacific
Mar 29, 2024
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1 Min Read
byLicense Global, Content Editor
Tommy Bahama logo.
Branded Products
Tommy Bahama Inks Licensing Agreement with Club Car
Tommy Bahama Inks Licensing Agreement with Club Car
Mar 29, 2024
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1 Min Read
byLicense Global, Content Editor
Lim Mi-Kyoun.
Fashion
Authentic Appoints Senior Vice President, Australia and New Zealand
Authentic Appoints Senior Vice President, Australia and New Zealand
Mar 29, 2024
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2 Min Read
byLicense Global, Content Editor
Duke Nukem G Fuel mix.
Branded Products
G Fuel, Gearbox Celebrate Gamer, Duke Nukem, with Energy Drink
G Fuel, Gearbox Celebrate Gamer, Duke Nukem, with Energy Drink
Mar 29, 2024
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1 Min Read
byLicense Global, Content Editor
Plush wall at the Times Square MINISO Pop-Up.
Retail News & Trends
MINISO Opens New Times Square Pop-Up
MINISO Opens New Times Square Pop-Up
Mar 29, 2024
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1 Min Read
“Cry Wolf!”
Publishing
Candy Jar Books to Publish ‘The Raccoons’ Book Series
Candy Jar Books to Publish ‘The Raccoons’ Book Series
Mar 29, 2024
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3 Min Read
byLicense Global, Content Editor
Branded Products
Formula 1 Announces Multiyear Deal with Playseat
Formula 1 Announces Multiyear Deal with Playseat
Mar 29, 2024
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1 Min Read
byLicense Global, Content Editor
Latest News

Latest Video

25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum
25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum
25 Years of Brand Licensing Europe – A Conversation with Banijay Rights
25 Years of Brand Licensing Europe – A Conversation with Banijay Rights

Editor's Choice

Fashion Licensing Editor's Picks 2024, License Global
Fashion
Editor's Choice: Fashion Collaborations that Defined 2024
Editor's Choice: Fashion Collaborations that Defined 2024

Dec 6, 2024

“Harry Potter: Magic at Play” in Chicago.
Location-Based Entertainment
The X Factor: How Original X Productions is Revolutionizing Location-Based Entertainment
The X Factor: How Original X Productions is Revolutionizing Location-Based Entertainment

Dec 6, 2024

The cover of “Funko Fusion” for PlayStation 5.
Entertainment
Exploring the Funkoverse
Exploring the Funkoverse

Dec 6, 2024

Sponsored Content

John Deere prioritizes agriculture and agriculture innovation
Sponsored Content
Growing with Purpose: John Deere’s Licensing Programs Aim to Expand Reach and Instill Positive Values Worldwide
Growing with Purpose: John Deere’s Licensing Programs Aim to Expand Reach and Instill Positive Values Worldwide

Dec 9, 2024

Sponsored Content
Nostalgia Trend Brings Back Iconic '80s Toy: Madballs
Nostalgia Trend Brings Back Iconic '80s Toy: Madballs

Dec 2, 2024

License Global's Deep Dive into Fashion Licensing
Sponsored Content
New Report: Deep Dive into Fashion Licensing
New Report: Deep Dive into Fashion Licensing

Nov 13, 2024

The December 2024 Issue is Out Now

License Global December 2024 issue

LATEST ISSUE

'Wicked' Takes Over License Global's December Issue!

The latest issue of License Global has launched! License Global’s December 2024 magazine features Universal discussing “Wicked,” our Gen Z Fashion Report predicts what businesses need to succeed with the demographic, we predict which toys will make their mark in the new year in The License Global Toy Forecast 2025, License Global's Influentials amplifies those in the brand licensing industry who have made a difference, we look back at some of the biggest licensing deals from 2024, and much more.

Movies

‘Wicked:’ A Product Campaign that Defies Gravity

Fashion

The Gen Z Fashion Report

Rankings and Lists

The Influentials 2024

Toys & Games

The License Global Toy Forecast 2025

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