News

Latest news on brand licensing collaborations and brand extensions from the team at License Global.

Star Wars scents, Hotel Collection
Home
Hotel Collection Announces ‘Star Wars’ Scented UniverseHotel Collection Announces ‘Star Wars’ Scented Universe

Home fragrance and lifestyle brand collaborates with Lucasfilm for an eight-scent collection inspired by “Star Wars” universe.

byLicense Global
Apr 26, 2024
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1 Min Read
L.L. Bean x Summersalt swimsuit and beach towel.
Fashion
L.L.Bean, Summersalt Launch Limited-Edition Summer CollabL.L.Bean, Summersalt Launch Limited-Edition Summer Collab
byLicense Global
Apr 25, 2024
2 Min Read
2024 Hall of Fame inductees.
Entertainment
Licensing International Announces 2024 Hall of Fame InducteesLicensing International Announces 2024 Hall of Fame Inductees
byLicense Global
Apr 25, 2024
4 Min Read
emojiplanet entrance.
Location-Based Entertainment
emoji Brand Extends Relationship with Unis Technologyemoji Brand Extends Relationship with Unis Technology
byLicense Global
Apr 25, 2024
1 Min Read
B&LLAs 2024 Winners
Licensing Events
Brand & Lifestyle Licensing Awards 2024: The WinnersBrand & Lifestyle Licensing Awards 2024: The Winners
byLicense Global
Apr 25, 2024
2 Min Read
Anta Sportiva.
Automotive & Cars
Bburago Brand Returns to Italy with 50th Anniversary LicensingBburago Brand Returns to Italy with 50th Anniversary Licensing
byLicense Global
Apr 25, 2024
1 Min Read
“Hungry Hungry Hippos”
Video Games
Hasbro Expands Partnership with Nex Playground for New Games
Hasbro Expands Partnership with Nex Playground for New Games
Apr 25, 2024
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2 Min Read
byLicense Global
“Tales of Kenzera: ZAU.”
Video Games
Electronic Arts and Surgent Studios Launch ‘Tales of Kenzera: ZAU’
Electronic Arts and Surgent Studios Launch ‘Tales of Kenzera: ZAU’
Apr 25, 2024
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2 Min Read
byLicense Global
Chupa Chups x Hismile logos
Home
Chupa Chups and Hismile Release Flavored Toothpaste
Chupa Chups and Hismile Release Flavored Toothpaste
Apr 25, 2024
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2 Min Read
byLicense Global
The Hudson HEYDUDE Corona sneaker.
Footwear
Corona Extra, HEYDUDE Collaborate for Footwear Collection
Corona Extra, HEYDUDE Collaborate for Footwear Collection
Apr 25, 2024
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1 Min Read
byLicense Global
Black Panther tonie.
Entertainment
tonies Introduces New Black Panther Tonie
tonies Introduces New Black Panther Tonie
Apr 25, 2024
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1 Min Read
byLicense Global
Monopoly: Disney Stitch Edition. 
Toys & Games
Hasbro Releases Disney ‘Stitch’ and ‘House of the Dragon’ Monopoly Editions
Hasbro Releases Disney ‘Stitch’ and ‘House of the Dragon’ Monopoly Editions
Apr 24, 2024
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1 Min Read
byLicense Global
Dresses from Uniqlo's Marimekko collection.
Fashion
Uniqlo, Marimekko Celebrate Summer
Uniqlo, Marimekko Celebrate Summer
Apr 24, 2024
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2 Min Read
byLicense Global
Zesty & Fresh homewares.
Home
Second H&M Home x Pantone Collection to Launch
Second H&M Home x Pantone Collection to Launch
Apr 24, 2024
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2 Min Read
byLicense Global
'Rocky Horror Show' content on Samsung phones, Bare Tree Media
Technology
Bare Tree Media to Rep ‘Rocky Horror Show’
Bare Tree Media to Rep ‘Rocky Horror Show’
Apr 24, 2024
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1 Min Read
byLicense Global
NFL logo.
Video Games
NFL, NFLPA and 2K to Launch ‘NFL 2K Playmakers’ Mobile Game
NFL, NFLPA and 2K to Launch ‘NFL 2K Playmakers’ Mobile Game
Apr 24, 2024
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2 Min Read
byLicense Global
Brick-Built Gru and Minions set, LEGO
Toys & Games
LEGO Group Reveals Lineup of Illumination’s ‘Despicable Me 4’ Products
LEGO Group Reveals Lineup of Illumination’s ‘Despicable Me 4’ Products
Apr 24, 2024
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2 Min Read
byLicense Global
Calypso lemonade.
Food & Beverage
Calypso Lemonade Signs Brand Central
Calypso Lemonade Signs Brand Central
Apr 23, 2024
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1 Min Read
byLicense Global
Crayola Longaberger basket.
Branded Products
Longaberger, Crayola Launch New Collaboration
Longaberger, Crayola Launch New Collaboration
Apr 23, 2024
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1 Min Read
byLicense Global
Hot Wheels Legends.
Location-Based Entertainment
Seventh Annual Hot Wheels Legends Tour Presented by Mobil 1 Announced
Seventh Annual Hot Wheels Legends Tour Presented by Mobil 1 Announced
Apr 23, 2024
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3 Min Read
byLicense Global
Aviation American Gin bottles.
Branded Products
Aviation American Gin Releases Bottles Inspired by ‘Deadpool & Wolverine’
Aviation American Gin Releases Bottles Inspired by ‘Deadpool & Wolverine’
Apr 23, 2024
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2 Min Read
byLicense Global
BIOM C4 by Rick Shiels.
Branded Products
ECCO GOLF and Rick Shiels Team on Biom C4 Limited Drop
ECCO GOLF and Rick Shiels Team on Biom C4 Limited Drop
Apr 23, 2024
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2 Min Read
byLicense Global
“Tales of the Shire: A The Lord of the Rings Game.”
Video Games
Private Division, Wētā Workshop Announce ‘Tales of the Shire: A The Lord of the Rings Game’
Private Division, Wētā Workshop Announce ‘Tales of the Shire: A The Lord of the Rings Game’
Apr 23, 2024
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2 Min Read
byLicense Global
Deadpool Funko Pop! Funko
Toys & Games
Funko Unveils ‘Deadpool & Wolverine’ Movie Pops!
Funko Unveils ‘Deadpool & Wolverine’ Movie Pops!
Apr 23, 2024
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1 Min Read
byLicense Global
Women in Toys Empowerment Day.
Licensing Expo
Speakers Announced for WiT Empowerment Day
Speakers Announced for WiT Empowerment Day
Apr 22, 2024
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3 Min Read
byLicense Global
Lotto x Agilitas Sports, WHP Global
Apparel
WHP Global Adds New License with Agilitas Sports for Lotto
WHP Global Adds New License with Agilitas Sports for Lotto
Apr 22, 2024
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2 Min Read
byLicense Global
The Brandr Group logo
Sports
University of Hawaii Men’s Volleyball Team Scores NIL Trading Card Deal
University of Hawaii Men’s Volleyball Team Scores NIL Trading Card Deal
Apr 22, 2024
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2 Min Read
byLicense Global
Nas “Illmatic” patch leather jacket, Bravado UMG
Music
Nas Launches New Merch Collection
Nas Launches New Merch Collection
Apr 22, 2024
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1 Min Read
byLicense Global
Miffy x Cath Kidston Campaign, Rocket Licensing
Apparel
Rocket Licensing, Mercis BV Announce Miffy x Cath Kidston Collab
Rocket Licensing, Mercis BV Announce Miffy x Cath Kidston Collab
Apr 22, 2024
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2 Min Read
byLicense Global
Hasbro logo and Playmates Toys logo.
Toys & Games
Hasbro, Playmates Toys Sign Deal for Power Rangers
Hasbro, Playmates Toys Sign Deal for Power Rangers
Apr 22, 2024
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1 Min Read
byLicense Global
Ultimate Fart Blaster.
Toys & Games
Moose Toys, Universal Products & Experiences Unveil ‘Despicable Me 4’ Toys
Moose Toys, Universal Products & Experiences Unveil ‘Despicable Me 4’ Toys
Apr 22, 2024
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1 Min Read
byLicense Global
Brian Fitzharris.
Toys & Games
Mattel Appoints Brian Fitzharris SVP and GM, Fisher-Price
Mattel Appoints Brian Fitzharris SVP and GM, Fisher-Price
Apr 19, 2024
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2 Min Read
byLicense Global
Secret Aardvark Nacho Fries.
Food & Beverage
Taco Bell Teams Up with Secret Aardvark Hot Sauce
Taco Bell Teams Up with Secret Aardvark Hot Sauce
Apr 19, 2024
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1 Min Read
byLicense Global
Accessories
Manly Bands Partners with The Jeep Brand
Manly Bands Partners with The Jeep Brand
Apr 19, 2024
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1 Min Read
byLicense Global
Apparel
Jonnie x PBR Collection Released
Jonnie x PBR Collection Released
Apr 19, 2024
|
1 Min Read
byLicense Global
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The September 2024 Issue is Out Now

License Global September 2024 issue

LATEST ISSUE

Brand Licensing Europe Issue – September 2024

The latest issue of License Global has launched! License Global’s September 2024 magazine features a guide to Brand Licensing Europe, the latest news from the biggest brands and more.

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