News

Latest news on brand licensing collaborations and brand extensions from the team at License Global.

Adopt Me! x Fingerlings.
Toys & Games
Exclusive: Uplift Games and WowWee Partner on ‘Adopt Me!’ FingerlingsExclusive: Uplift Games and WowWee Partner on ‘Adopt Me!’ Fingerlings

Digital pets to be released into the real world at Licensing Expo.

byMcKenna Morgan
May 10, 2024
|
2 Min Read
emoji.
Lifestyle
Emoij Appoints Cronus Global to Represent Brand in U.S. & CanadaEmoij Appoints Cronus Global to Represent Brand in U.S. & Canada
byLicense Global
May 10, 2024
1 Min Read
PUMA, Palomo Spain Fashion Collection
Footwear
PUMA, Palomo Spain Announce Fashion CollectionPUMA, Palomo Spain Announce Fashion Collection
byLicense Global
May 10, 2024
2 Min Read
MONOPOLY: “One Piece” Edition.
Toys & Games
The Op Games Launches MONOPOLY: ‘One Piece’ EditionThe Op Games Launches MONOPOLY: ‘One Piece’ Edition
byLicense Global
May 9, 2024
1 Min Read
Stern Pinball logo.
Toys & Games
Lionsgate, Stern Pinball Announce ‘John Wick’ Pinball GamesLionsgate, Stern Pinball Announce ‘John Wick’ Pinball Games
byLicense Global
May 9, 2024
2 Min Read
CAMP logo
Location-Based Entertainment
‘Bluey x CAMP’ Immersive Adventure Comes to Boston‘Bluey x CAMP’ Immersive Adventure Comes to Boston
byLicense Global
May 9, 2024
2 Min Read
“Poppy Playtime Orientation Notebook.”
Publishing
Mob Entertainment, Scholastic Team for ‘Poppy Playtime’
Mob Entertainment, Scholastic Team for ‘Poppy Playtime’
May 9, 2024
|
2 Min Read
byLicense Global
Manuel Reveiz, Moonbug Entertainment
Entertainment
Moonbug Taps Manuel Reveiz as Head, Distribution and Partnerships, LatAm
Moonbug Taps Manuel Reveiz as Head, Distribution and Partnerships, LatAm
May 9, 2024
|
1 Min Read
byLicense Global
Care Bears baby apparel.
Lifestyle
Poetic Brands Inks Agreement with Care Bears
Poetic Brands Inks Agreement with Care Bears
May 9, 2024
|
1 Min Read
byLicense Global
Fanatics Collectibles, Premier League trading card deal
Football/Soccer
Premier League Announces Deal with Fanatics Collectibles
Premier League Announces Deal with Fanatics Collectibles
May 9, 2024
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1 Min Read
byLicense Global
Cath Kidston x Paddington collaboration
Accessories
Next Launches Cath Kidston x Paddington Collab
Next Launches Cath Kidston x Paddington Collab
May 9, 2024
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1 Min Read
byLicense Global
Betty Boop Samsung mobile stickers.
Technology
Betty Boop Honors Healthcare During National Nurses Week
Betty Boop Honors Healthcare During National Nurses Week
May 8, 2024
|
1 Min Read
byLicense Global
"Demon Slayer."
Entertainment
Aniplex of America Expands ‘Demon Slayer’ Franchise
Aniplex of America Expands ‘Demon Slayer’ Franchise
May 8, 2024
|
2 Min Read
byLicense Global
Club Crisps flavored with Mike’s Hot Honey.
Food & Beverage
Club Crisps Launches New Flavor with Mike’s Hot Honey
Club Crisps Launches New Flavor with Mike’s Hot Honey
May 8, 2024
|
1 Min Read
byLicense Global
“The Voice Coach Battle.”
New Media/Social
‘The Voice,’ The Sandbox Partner for ‘Coach Battle’ Game
‘The Voice,’ The Sandbox Partner for ‘Coach Battle’ Game
May 8, 2024
|
3 Min Read
byLicense Global
“Harry Potter and the Chamber of Secrets” set.
Toys & Games
Fisher-Price Unveils ‘Harry Potter’ Little People Line
Fisher-Price Unveils ‘Harry Potter’ Little People Line
May 8, 2024
|
1 Min Read
byLicense Global
Crayola Creativity Week
Location-Based Entertainment
Crayola Plans Ongoing Expansion of Creativity in Schools
Crayola Plans Ongoing Expansion of Creativity in Schools
May 8, 2024
|
2 Min Read
byLicense Global
Tua Tagovailoa x Perry Ellis.
Apparel
Tua Tagovailoa x Perry Ellis Debut Collection Launches
Tua Tagovailoa x Perry Ellis Debut Collection Launches
May 7, 2024
|
1 Min Read
byLicense Global
Utz Mike’s Hot Honey Extra Hot potato chips.
Food & Beverage
Utz Launches Mike’s Hot Honey Extra Hot Potato Chips
Utz Launches Mike’s Hot Honey Extra Hot Potato Chips
May 7, 2024
|
2 Min Read
byLicense Global
41MM JEEP RUBICON GSAR.
Accessories
Marathon Watch, Jeep Brand Announce Collab
Marathon Watch, Jeep Brand Announce Collab
May 7, 2024
|
2 Min Read
byLicense Global
Godzilla v Kong Escape Room.
Location-Based Entertainment
60out, Legendary Intro World’s First ‘Godzilla vs. Kong’ Escape Room
60out, Legendary Intro World’s First ‘Godzilla vs. Kong’ Escape Room
May 7, 2024
|
1 Min Read
byLicense Global
Magna Tiles, Wow! Stuff promo image
Toys & Games
Wow! Stuff Adds Magna-Tiles for the U.K.
Wow! Stuff Adds Magna-Tiles for the U.K.
May 7, 2024
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1 Min Read
Bing, Costa Cruises, Acamar Films
Location-Based Entertainment
‘Bing’ Takes to the Sea with Costa Cruises
‘Bing’ Takes to the Sea with Costa Cruises
May 7, 2024
|
1 Min Read
byLicense Global
Nicole Miller apparel
Fashion
Nicole Miller Relaunches Men’s Line
Nicole Miller Relaunches Men’s Line
May 7, 2024
|
2 Min Read
byLicense Global
Jenna Chalkley, Born to License
Entertainment
Jenna Chalkley Named Head of Product Development, Born to License
Jenna Chalkley Named Head of Product Development, Born to License
May 7, 2024
|
1 Min Read
byLicense Global
Bugs Bunny at Twickenham Stadium, England Rugby, Fanatics, Warner Bros.
Apparel
Fanatics, Warner Bros., England Rugby Launch Looney Tunes-Inspired Merch
Fanatics, Warner Bros., England Rugby Launch Looney Tunes-Inspired Merch
May 7, 2024
|
1 Min Read
byLicense Global
Food availble at the One Piece Café.
Location-Based Entertainment
‘One Piece’ Café to Open in Las Vegas
‘One Piece’ Café to Open in Las Vegas
May 6, 2024
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2 Min Read
byLicense Global
Authentic Brands Group/Centric Brands logo.
Accessories
Centric Brands, Authentic Ink Accessories Partnership for Vince
Centric Brands, Authentic Ink Accessories Partnership for Vince
May 6, 2024
|
1 Min Read
byLicense Global
“Bridgerton” snacks from Bauducco.
Food & Beverage
Bauducco, Netflix and Shondaland Team for ‘Bridgerton’ Season 3
Bauducco, Netflix and Shondaland Team for ‘Bridgerton’ Season 3
May 6, 2024
|
2 Min Read
byLicense Global
emoji-branded clothing.
Lifestyle
emoji, J&M Brands Renew Agreement
emoji, J&M Brands Renew Agreement
May 6, 2024
|
1 Min Read
byLicense Global
Raul Lopez with Zacapa y Luar Hosting Kit and Zacapa XO.
Accessories
Zacapa Rum and Raul Lopez of Luar Unveil Limited-Edition Collection
Zacapa Rum and Raul Lopez of Luar Unveil Limited-Edition Collection
May 6, 2024
|
3 Min Read
byLicense Global
An imaginary friend from "IF."
Food & Beverage
IHOP Collabs with ‘IF’ to Unveil an Imaginative New Menu
IHOP Collabs with ‘IF’ to Unveil an Imaginative New Menu
May 6, 2024
|
1 Min Read
byLicense Global
TED logo.
Corporate Brands
TED Conferences Taps Beanstalk as Global Brand Licensing Agency
TED Conferences Taps Beanstalk as Global Brand Licensing Agency
May 6, 2024
|
2 Min Read
byLicense Global
Rainbow Brite.
Heritage
Rainbow Brite is Celebrating 40 Years
Rainbow Brite is Celebrating 40 Years
May 3, 2024
|
1 Min Read
byLicense Global
Pets
Dunkin, Milk-Bone Introduce Donut-Inspired Dog Treats
Dunkin, Milk-Bone Introduce Donut-Inspired Dog Treats
May 3, 2024
|
1 Min Read
byLicense Global
Latest News

Latest Video

Live at Licensing Expo: A Conversation with Netflix
Live at Licensing Expo: A Conversation with Netflix

Editor's Choice

2024 Leading Licensees Report
Rankings and Lists
Last Chance to Submit for the 2024 Leading Licensees ReportLast Chance to Submit for the 2024 Leading Licensees Report
Sep 13, 2024
1 Min Read
MaBLE the BLE Bear, Brand Licensing Europe's 25th anniversary mascot
Brand Licensing Europe
Brand Licensing Europe Announces 25th Birthday Party DetailsBrand Licensing Europe Announces 25th Birthday Party Details
Sep 12, 2024
5 Min Read
Mandalay Bay Resort, Las Vegas
Licensing Expo
Early Discounts, Enhanced Travel Options Announced for Licensing ExpoEarly Discounts, Enhanced Travel Options Announced for Licensing Expo
Sep 10, 2024
2 Min Read

Sponsored Content

Deadpool and Wolverine Collection, Rubies Masquerade
Sponsored Content
The Dominant Player in the Licensed Costume SpaceThe Dominant Player in the Licensed Costume Space
Aug 5, 2024
4 Min Read
Rubik’s Cube, Spin Master
Sponsored Content
Love for the Rubik’s Cube Continues to GrowLove for the Rubik’s Cube Continues to Grow
Jul 8, 2024
5 Min Read
Peppa Pig and Family dancing in their living room, Hasbro
Sponsored Content
How Peppa Pig Stays on Top of Consumers’ MindsHow Peppa Pig Stays on Top of Consumers’ Minds
Jun 7, 2024
6 Min Read
Sep 24 - Sep 26, 2024
BLE is the only pan-European event dedicated to licensing and brand extension, bringing together retailers, licensees and manufacturers.
Find out more

The August 2024 Issue is Out Now

License Global August 2024 issue

LATEST ISSUE

August 2024

The latest issue of License Global has launched! License Global's August 2024 issue focuses on the rise of women's sports, how global automotive businesses are taking their brands off-road and how the licensing industry can capitalize on consumer desire for self-care and self-confidence.

Sports

The Rise of Women’s Sports and Brand Licensing

Automotive & Cars

Automotive Special Report: How Global Automotive Businesses are Taking Their Brands Off-Road

Entertainment

Sony Pictures: Something for Everyone

Food & Beverage

Special Report: Food and Beverage Licensing Stays Hot

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