Interviews

Interviews and opinion from industry experts within the world of brand licensing, brought to you by the team at License Global.

“Harry Potter: Magic at Play” in Chicago.

Location-Based Entertainment

The X Factor: How Original X Productions is Revolutionizing Location-Based Entertainment The X Factor: How Original X Productions is Revolutionizing Location-Based Entertainment

Original X Productions has transformed key properties into successful location-based experiences.

byPatricia DeLuca, Senior Managing Editor

Dec 6, 2024

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6 Min Read

The cover of “Funko Fusion” for PlayStation 5.

Exploring the Funkoverse Exploring the Funkoverse

byGianna Rosenbach

Dec 6, 2024

5 Min Read

The Influentials logo

The Influentials Then and Now The Influentials Then and Now

byPatricia DeLuca

Dec 5, 2024

6 Min Read

Amity Kirby, United States Postal Service,

The Changemakers: The United States Postal Service The Changemakers: The United States Postal Service

byMcKenna Morgan

Dec 2, 2024

6 Min Read

Sponsored Content

Nostalgia Trend Brings Back Iconic '80s Toy: Madballs Nostalgia Trend Brings Back Iconic '80s Toy: Madballs

byAlex Markovich

Dec 2, 2024

4 Min Read

A collection of Cinnabon-branded products.

Food & Beverage

Ready for Pickup: GoTo Foods Expands Global Reach Through Licensing Ready for Pickup: GoTo Foods Expands Global Reach Through Licensing

byPatricia DeLuca

Dec 1, 2024

5 Min Read

Jo Malone London x Paddington marketing promotion, STUDIOCANAL KIDS & FAMILY

STUDIOCANAL Unveils New Brand, STUDIOCANAL KIDS & FAMILY: An Extended Interview

STUDIOCANAL Unveils New Brand, STUDIOCANAL KIDS & FAMILY: An Extended Interview

byIan Hart, Senior Digital Editor U.K. & EMEA

Ben Ruiz, NFLPA

American Football

A Conversation with NFLPA's Ben Ruiz

A Conversation with NFLPA's Ben Ruiz

byMcKenna Morgan, Content Editor

Andrew Lelchuk, Global Merchandising Services

10 Minutes With … Andrew Lelchuk, Global Merchandising Services

10 Minutes With … Andrew Lelchuk, Global Merchandising Services

byPatricia DeLuca, Senior Managing Editor

Marianne James and Alyse D’Antuono, Hasbro

Transformers ... More Than Meets The Eye: An Extended Interview

Transformers ... More Than Meets The Eye: An Extended Interview

byMcKenna Morgan, Content Editor

Nancy Hutson, Full Stop Productions

The Changemakers: Full Stop Productions and Costume Studio

The Changemakers: Full Stop Productions and Costume Studio

byMcKenna Morgan, Content Editor

Hasbro, Creative Growth and More: The Loyal Subjects on its Latest and Greatest

Hasbro, Creative Growth and More: The Loyal Subjects on its Latest and Greatest

byMcKenna Morgan, Content Editor

“Poppy Playtime Forever” on Roblox

A Conversation with Mob Entertainment

A Conversation with Mob Entertainment

byMcKenna Morgan, Content Editor

Blippi, Moonbug Entertainment

Blippi, Dove Embark on Mission to Build Body Confidence in Young Children Through New Episodes and Music Videos

Blippi, Dove Embark on Mission to Build Body Confidence in Young Children Through New Episodes and Music Videos

byIan Hart, Senior Digital Editor U.K. & EMEA

Oasis, the band who announced they were reuniting for a live tour in 2025 after a 15-year break, Kevin Cummins

‘Music Merchandise is more than Just a Product’

‘Music Merchandise is more than Just a Product’

byIan Hart, Senior Digital Editor U.K. & EMEA

Cat O'Brien, Hasbro

The Changemakers: Hasbro

The Changemakers: Hasbro

byMcKenna Morgan, Content Editor

An image from “Miraculous: Tales of Ladybug & Cat Noir.”

The Ever-Expanding 'Miraculous' Universe

The Ever-Expanding 'Miraculous' Universe

byPatricia DeLuca, Senior Managing Editor

Jennifer Coleman, Konami Cross Media NY

Brand Licensing Europe

25 Years of Brand Licensing Europe – A Conversation with Konami Cross Media NY

25 Years of Brand Licensing Europe – A Conversation with Konami Cross Media NY

byIan Hart, McKenna Morgan

Moschino x Smiley.

How The Smiley Company is Filling Fashion with Smiles

How The Smiley Company is Filling Fashion with Smiles

byJane Neal, Content Editor

Sponsored Content

Fans Immerse Deeper into Hello Kitty’s Universe for Big Celebration

Fans Immerse Deeper into Hello Kitty’s Universe for Big Celebration

byAlex Markovich, Sponsored Content Editor

In-game Porsche placement within “Rocket League.”

Good Game: CAA Expands Global Gaming IP with 'Minecraft' and 'Stumble Guys'

Good Game: CAA Expands Global Gaming IP with 'Minecraft' and 'Stumble Guys'

byAmanda Cioletti, Vice President, Content and Strategy

Van Gogh Museum is On the Move

Van Gogh Museum is On the Move

byJane Neal, Content Editor

Laura Freedman-Dagg, License Global

Brand Licensing Europe

25 Years of Brand Licensing Europe: A Conversation with The Global Licensing Group

25 Years of Brand Licensing Europe: A Conversation with The Global Licensing Group

byMcKenna Morgan, Content Editor

1838 Wallcoverings, V&A Decorative Papers II collection, V&A

10 Minutes With … V&A on Museum and Heritage Licensing Trends

10 Minutes With … V&A on Museum and Heritage Licensing Trends

byIan Hart, Senior Digital Editor U.K. & EMEA

Higround x Minecraft Keyboard Collection

Minecraft’s Expansion: Products, Territories, a Theatrical Feature and More

Minecraft’s Expansion: Products, Territories, a Theatrical Feature and More

byMcKenna Morgan, Content Editor

“Space Marine 2”

Courage and Honor: Games Workshop on ‘Space Marine 2’ and Warhammer’s Legacy

Courage and Honor: Games Workshop on ‘Space Marine 2’ and Warhammer’s Legacy

byBen Roberts, Content Director

Chefclub IP

Food & Beverage

10 Minutes With … Chefclub on Showcasing a Property’s Storytelling Power

10 Minutes With … Chefclub on Showcasing a Property’s Storytelling Power

byIan Hart, Senior Digital Editor U.K. & EMEA

BLE at Olympia, London, before its move to ExCeL, License Global

Brand Licensing Europe

BLE at 25: The Licensing Industry’s Favorite Memories

BLE at 25: The Licensing Industry’s Favorite Memories

byIan Hart, Senior Digital Editor U.K. & EMEA

Papa Smurf and Smurfette, Peyo Company

Sponsored Content

The Worldwide Blue Phenomenon of The Smurfs

The Worldwide Blue Phenomenon of The Smurfs

byLicense Global, Content Editor

Dungeons & Dragons LEGO Ideas, Hasbro, The LEGO Group

10 Minutes With ... Hasbro on Strategizing and Planning for Key IP Milestones

10 Minutes With ... Hasbro on Strategizing and Planning for Key IP Milestones

byIan Hart, Senior Digital Editor U.K. & EMEA

Totally Spies!, Banijay Kids & Family

10 Minutes With … Banijay Kids & Family on ‘Totally Spies!’

10 Minutes With … Banijay Kids & Family on ‘Totally Spies!’

byJane Neal, Content Editor

Beetlejuice Squishmallow

10 Minutes With ... Warner Bros. Discovery on ‘Beetlejuice Beetlejuice’

10 Minutes With ... Warner Bros. Discovery on ‘Beetlejuice Beetlejuice’

byJane Neal, Content Editor

Jo Malone London x Paddington Orange Marmalade Cologne

10 Minutes With … STUDIOCANAL, The Copyrights Group on Paddington

10 Minutes With … STUDIOCANAL, The Copyrights Group on Paddington

byIan Hart, Senior Digital Editor U.K. & EMEA

Newcastle United Football Club shirts

Football/Soccer

10 Minutes With … Newcastle United Football Club on Building a Global Licensing Program from the Ground Up

10 Minutes With … Newcastle United Football Club on Building a Global Licensing Program from the Ground Up

byIan Hart, Senior Digital Editor U.K. & EMEA

Non-Profit Brands

The Changemakers: Zoological Society of London

The Changemakers: Zoological Society of London

byMcKenna Morgan, Content Editor

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