Industry Trends

The latest brand licensing insight and industry trends from License Global.

The Smurfs x Emporio Armani summer collection, Peyo Company
Entertainment
Happiness and Joy from a ‘Smurfy’ PerspectiveHappiness and Joy from a ‘Smurfy’ Perspective

Peyo Company’s The Smurfs builds on its brand heritage through innovative collaborations that align with the company’s values.

byAlex Markovich., Amanda Cioletti
Dec 13, 2024
|
9 Min Read
Brand Licensing Europe's 25th Birthday Party
Trends and Insights
2024: A Year in Licensing2024: A Year in Licensing
byIan Hart, Gianna Rosenbach
Dec 13, 2024
12 Min Read
Kids playing video games.
Trends and Insights
Video Game Trends of 2025Video Game Trends of 2025
byBen Roberts
Dec 12, 2024
4 Min Read
Marvel Rivals, Marvel
Video Games
Editor’s Choice: The Biggest Gaming Movements of 2024Editor’s Choice: The Biggest Gaming Movements of 2024
byBen Roberts
Dec 12, 2024
6 Min Read
The MINISO location in Camden, London, MINISO
Retail News & Trends
A Focus on U.K. Retail and Brand LicensingA Focus on U.K. Retail and Brand Licensing
byIan Hart
Dec 11, 2024
4 Min Read
Doc Martens’ “Wednesday” Jadon boots, Dr. Martens
Fashion
The Gen Z Fashion ReportThe Gen Z Fashion Report
byMcKenna Morgan, Ben Roberts
Dec 11, 2024
23 Min Read
Primark's Wicked collection
Movies
Editor's Choice: Film, TV and Streaming Licensing
Editor's Choice: Film, TV and Streaming Licensing
Dec 10, 2024
|
5 Min Read
byPatricia DeLuca, Senior Managing Editor
Dolly Beauty
Trends and Insights
Ready for their Close-Up: A Look at Celebrity Beauty Lines
Ready for their Close-Up: A Look at Celebrity Beauty Lines
Dec 10, 2024
|
5 Min Read
byMcKenna Morgan, Content Editor
Peppa Pig x LEGO
Toys & Games
The License Global Toy Forecast 2025
The License Global Toy Forecast 2025
Dec 10, 2024
|
19 Min Read
byBen Roberts, Content Director
Kate Spade’s M&Ms collection
Food & Beverage
What’s Cooking in Food and Beverage Licensing?
What’s Cooking in Food and Beverage Licensing?
Dec 9, 2024
|
6 Min Read
byMcKenna Morgan, Content Editor
Fashion Licensing Editor's Picks 2024, License Global
Fashion
Editor's Choice: Fashion Collaborations that Defined 2024
Editor's Choice: Fashion Collaborations that Defined 2024
Dec 6, 2024
|
4 Min Read
byMcKenna Morgan, Content Editor
“Wicked” stars, Cynthia Erivo and Ariana Grande, Universal Pictures
Movies
‘Wicked:’ A Product Campaign that Defies Gravity
‘Wicked:’ A Product Campaign that Defies Gravity
Dec 5, 2024
|
12 Min Read
byAmanda Cioletti, Vice President, Content and Strategy
Black Friday results 2024
Retail News & Trends
Black Friday: The Results Are In
Black Friday: The Results Are In
Dec 5, 2024
|
6 Min Read
byMcKenna Morgan, Content Editor
Steven Ekstract Viewpoint column for License Global
Trends and Insights
Toys Brands Expand into Mediums
Toys Brands Expand into Mediums
Dec 5, 2024
|
4 Min Read
bySteven Ekstract
The Elf on the Shelf Scout Elf in the city of Bristol, The Lumistella Company
Entertainment
The Elf on the Shelf is set to Turn 20
The Elf on the Shelf is set to Turn 20
Dec 5, 2024
|
6 Min Read
byJane Neal, Content Editor
The License Global Influentials 2024
Rankings and Lists
The Influentials 2024
The Influentials 2024
Dec 5, 2024
|
3 Min Read
byLicense Global
License Global anniversary image
Rankings and Lists
2025 Brand Anniversaries: A Comprehensive List
2025 Brand Anniversaries: A Comprehensive List
Dec 2, 2024
|
3 Min Read
byIan Hart, Senior Digital Editor U.K. & EMEA
Disney x Macy's
Trends and Insights
License Global’s 2024 Holiday Gift Guide
License Global’s 2024 Holiday Gift Guide
Dec 2, 2024
|
4 Min Read
byMcKenna Morgan, Content Editor
Andy Lieb, president, JRL Group
Automotive & Cars
Brand Licensing: A Driving Force
Brand Licensing: A Driving Force
Dec 1, 2024
|
4 Min Read
byLicense Global
Black Friday sales.
Retail News & Trends
Promotions Expected to Drive Holiday Shopping Beyond Black Friday
Promotions Expected to Drive Holiday Shopping Beyond Black Friday
Nov 26, 2024
|
4 Min Read
byGianna Rosenbach, Digital Editor
License Global's Leading Licensees Report 2024, License Global
Sponsored Content
Leading Licensees 2024
Leading Licensees 2024
Nov 16, 2024
|
2 Min Read
byLicense Global
License Global's Deep Dive into Fashion Licensing
Sponsored Content
New Report: Deep Dive into Fashion Licensing
New Report: Deep Dive into Fashion Licensing
Nov 13, 2024
|
1 Min Read
bySponsored Content from License Global
2024 Products of Change Conference
Trends and Insights
Products of Change Conference 2024: From 'Nice to Have' to 'Need to Have'
Products of Change Conference 2024: From 'Nice to Have' to 'Need to Have'
Nov 7, 2024
|
5 Min Read
byBen Roberts, Content Director
Holiday Shopping, Tay Rees, Getty Images
Retail News & Trends
2024 Holiday Spending Projected to Set New Record
2024 Holiday Spending Projected to Set New Record
Oct 25, 2024
|
3 Min Read
byJane Neal, Content Editor
Disney Junior Friction Trucks
Toys & Games
It’s Time to Start Toy Shopping
It’s Time to Start Toy Shopping
Oct 23, 2024
|
4 Min Read
byJane Neal, Content Editor
Sara Thacher, executive creative director, Walt Disney Imagineering, speaking at The Immersive Experiences Network Summit 2024
Trends and Insights
Behind the Scenes: The Immersive Experiences Network Summit 2024
Behind the Scenes: The Immersive Experiences Network Summit 2024
Oct 21, 2024
|
9 Min Read
byBen Roberts, Content Director
Holiday Shopping, Antonio Suarez Vega/iStock/Getty Images Plus
Retail News & Trends
Holiday Forecasters Predict Modest Sales Growth
Holiday Forecasters Predict Modest Sales Growth
Oct 17, 2024
|
4 Min Read
byJane Neal, Content Editor
Charlie Brown Christmas tree decoration, Hallmark
Publishing
Here Come the Holidays: Hallmark Debuts Keepsake Ornaments
Here Come the Holidays: Hallmark Debuts Keepsake Ornaments
Oct 15, 2024
|
3 Min Read
byJane Neal, Content Editor
Rankings and Lists
2024 Brand Anniversaries: A Comprehensive List
2024 Brand Anniversaries: A Comprehensive List
Oct 7, 2024
|
5 Min Read
byIan Hart, Senior Digital Editor U.K. & EMEA
Sam Ferguson, Jazwares
Brand Licensing Europe
25 Years of Brand Licensing Europe: A Conversation with Jazwares
25 Years of Brand Licensing Europe: A Conversation with Jazwares
Oct 3, 2024
byPatricia DeLuca, McKenna Morgan
Leila Loumi, Banijay Rights
Brand Licensing Europe
25 Years of Brand Licensing Europe – A Conversation with Banijay Rights
25 Years of Brand Licensing Europe – A Conversation with Banijay Rights
Oct 2, 2024
byMcKenna Morgan, Content Editor
François Brindeau is licensing and merchandising manager for l’Automobile Club de l’Ouest.
Trends and Insights
Catch the Le Mans Bug
Catch the Le Mans Bug
Oct 1, 2024
|
3 Min Read
byLicense Global
Jacek Behnke, Trefl S.A
Brand Licensing Europe
25 Years of Brand Licensing Europe – A Conversation with Trefl S.A.
25 Years of Brand Licensing Europe – A Conversation with Trefl S.A.
Oct 1, 2024
byMcKenna Morgan, Content Editor
Halloween decorations
Trends and Insights
Halloween: Spooky Season has Arrived, Earlier than Ever
Halloween: Spooky Season has Arrived, Earlier than Ever
Oct 1, 2024
|
7 Min Read
byJane Neal, Content Editor
Maxine Lister, The Natural History Museum
Brand Licensing Europe
25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum
25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum
Sep 27, 2024
byGianna Rosenbach, McKenna Morgan
Latest News

Latest Video

25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum
25 Years of Brand Licensing Europe – A Conversation with The Natural History Museum
25 Years of Brand Licensing Europe – A Conversation with Banijay Rights
25 Years of Brand Licensing Europe – A Conversation with Banijay Rights

Editor's Choice

Kura Sushi logo
Food & Beverage
Kura Sushi on its 15th Anniversary and Business Model
Kura Sushi on its 15th Anniversary and Business Model

Dec 13, 2024

The Smurfs x Emporio Armani summer collection, Peyo Company
Entertainment
Happiness and Joy from a ‘Smurfy’ Perspective
Happiness and Joy from a ‘Smurfy’ Perspective

Dec 13, 2024

Brand Licensing Europe's 25th Birthday Party
Trends and Insights
2024: A Year in Licensing
2024: A Year in Licensing

Dec 13, 2024

Sponsored Content

John Deere prioritizes agriculture and agriculture innovation
Sponsored Content
Growing with Purpose: John Deere’s Licensing Programs Aim to Expand Reach and Instill Positive Values Worldwide
Growing with Purpose: John Deere’s Licensing Programs Aim to Expand Reach and Instill Positive Values Worldwide

Dec 9, 2024

Sponsored Content
Nostalgia Trend Brings Back Iconic '80s Toy: Madballs
Nostalgia Trend Brings Back Iconic '80s Toy: Madballs

Dec 2, 2024

License Global's Deep Dive into Fashion Licensing
Sponsored Content
New Report: Deep Dive into Fashion Licensing
New Report: Deep Dive into Fashion Licensing

Nov 13, 2024

The December 2024 Issue is Out Now

License Global December 2024 issue

LATEST ISSUE

'Wicked' Takes Over License Global's December Issue!

The latest issue of License Global has launched! License Global’s December 2024 magazine features Universal discussing “Wicked,” our Gen Z Fashion Report predicts what businesses need to succeed with the demographic, we predict which toys will make their mark in the new year in The License Global Toy Forecast 2025, License Global's Influentials amplifies those in the brand licensing industry who have made a difference, we look back at some of the biggest licensing deals from 2024, and much more.

Movies

‘Wicked:’ A Product Campaign that Defies Gravity

Fashion

The Gen Z Fashion Report

Rankings and Lists

The Influentials 2024

Toys & Games

The License Global Toy Forecast 2025

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