Komixx Entertainment has hired U.K. media agency the7stars to plan a £1.5 million campaign for its new preschool animation show, “Toby’s Travelling Circus.”
The campaign will launch next Easter and continue through 2013.
“Toby’s Travelling Circus” debuted on Channel 5 Milkshake! in September and has been commissioned for a second season, set to air in 2014/2015.
Komixx signed an exclusive multi-book publishing deal with Random House Children’s Publishers U.K. earlier this month, that gives the publisher worldwide print and digital publishing rights for all languages. RHCP is planning a series of picture books, reader books, activity books and annuals that will launch in 2014 along with products from other licensees.