Knockout Adds to Boo Roster

Knockout Licensing has added six additional licensees for the Facebook sensation, Boo–The World’s Cutest Dog.

Accessory Innovations has signed on for Boo bags, backpacks, totes, rolling luggage, wallets and electronics cases; Enesco joins sister company Gund on the Boo roster with plans for holiday ornaments, mugs, figurines and water globes; H.E.R. Accessories will create costume jewelry and hair accessories; Skinit has signed on to make skins for mobile devices; Canada’s JCorp will produce a line of girl’s apparel, sleepwear and packaged underwear, as well as backpacks and lunch boxes for the Canadian market; and London-based Somerbond has been granted rights for Boo nightwear and underwear to be sold exclusively at U.K. retailer Topshop.

These six companies join a roster of licensees that also includes Audiology, Calendar Holdings, Chronicle Books, Evy of California, Gund, FouFou Dog, Innovative Designs, License 2 Play, Mighty Fine, Paladone and Ripple Junction.